Participating in Ecommerce is like opening a market stall, except the market is located on the internet and electronic means. The crowd is happy, but the level of competition is also fierce. How customers choose you among countless other stalls are also actively promoting. In this article, we will introduce you to 10 ways to boost Ecommerce sales in 2020
Upsell Your Products
Upselling is a way that you earn more profit by approaching to sell customers a product that is more premium than the original they intended to buy. For many businesses, upselling increase sales even better than trying to find new customers. Please note that your upsell products must:
- In accordance with the original needs of customers.
- The price is higher but not too different.
For example, if you sell a laptop, suggest customers with a more powerful type, a larger memory type.
Besides upselling, cross-selling (selling more accessories, related products) is also a way to increase sales
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Integration with Instagram
With over 500 million active users every day, Instagram is one of the most thriving social networks that connect brands with consumers. If your business is strong at capturing many attractive images, then it is a great idea to take advantage of Instagram to gather many followers who are potential customers.
In Instagram posts and stories, add a link to your Ecommerce page to generate an order. Don’t forget to use hashtags wisely to increase your chances of engagement.
Remind Customers about Incomplete Order
There are many customers who put the items in the basket but do not buy it. Sadly, according to many surveys, 69.23% of shopping carts are unfinished. The most common reasons are:
- Surcharges (taxes, delivery charges …) are too high
- Must create an account to purchase
- Complicated ordering and payment process
- How much money can not be calculated in advance
- Website error
- Don’t want to pay in advance, don’t trust
- Delivery time is expected too long
- The refund policy is unreasonable
- There are not many payment methods
- Card declined
You need to resolve these incomplete orders by calling or emailing customers to complete the transaction.
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Open A Store on Facebook
Facebook is also considered a crowded place, many people visit every day. Opening one more store on another place means you have the opportunity to have more customers. If you don’t have a lot of money to pay for premises, staff’s salary, why not open a store on Facebook with almost zero cost? If you use Shopify, you can integrate product information into social networks without having to create a separate archive.
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Do Not Forget Email Marketing
Email marketing is also an inexpensive form that generates a lot of revenue. When everyone is racing to post a lot on Facebook and users are overwhelmed, an email can bring more intimate interaction.
Not only that, but email also gives you space to tell customers more things that cannot be conveyed in social media posts.
There are many reasons for you to send emails to customers.
- After the customer has just made a purchase.
- Send information about promotions/gifts.
- Submit useful news.
Make Shopping Easier
If the shop is not easy to find, the design of a shop is not attractive, long payment … it will certainly not attract many people to visit.
Online shopping has no sales staff to help around, so everything must be clearly presented. The lack of necessary information, difficult to read fonts, and messy navigation are things that will cause inconvenience and discomfort for customers.
Let’s review the design and presentation. Have you classified the product accordingly? Is there good coordination between images and text? Are there too many products on one page.
Stay Available on Online Chat
Many online chat tools allow you to target your browser on certain pages. You can promptly answer and immediately solve customers’ problems and concerns right from the moment they intend to buy.
Many brands also use live chat to notify customers of order status without waiting for email support.
Forecast the Sales Situation
Predict whether the revenue is worth the cost in many ways: keyword research, demographics, geography, social media trends … There is one more way to know if an item is interested by customers or not, it is the pre-orders before you launch this product.
For example, you are a shoe seller and are wondering which of the 3 products you should launch in the future. You put them in your online store, but leave the word “out of stock” and see how many customers request to contact again when the product is available, you will know what products should be imported for sale in the future.
Ace Content Marketing
If you decide to work in e-commerce, you should blog regularly to connect with customers and rank higher on search engines. You can write articles that provide information and value to customers, a guide to using products effectively, post on websites that allow visitors to write articles to increase brand awareness, create backlinks for SEO.
Also, remember that your content is not only text. Be flexible in using images, videos, podcasts.
Offer Mobile-Optimized Experience
More than half of the orders of all online shopping take place on mobile devices. That means your website design has to be eye-catching and mobile-friendly for mobile users.
You can consider making the button “Add to cart” larger for customers to easily click without having to zoom in or change the image format to make the product look bigger and more beautiful when viewed on mobile.
Being at the forefront of the ever-evolving digital markets, MageDelight understands that the Ecommerce environment is always changing. Magento solutions will help you improve customer experience and build strong customer relationships. And on the occasion of Halloween 2020, they bring to you Spooktacular Halloween Sale 2020! Now get an additional 10% discount on all MageDelight Products and Solutions.
