Although Progressive Web Apps (PWAs) have been around for quite some time now, the trend of transforming a Magento 2 based eCommerce store into a PWA store using Magento PWA studio ain’t new.
In fact, ever since Magento officially announced the support for Magento PWA stores by launching its own Magento PWA Studio, the interest to transform regular Magento websites into PWA stores has also skyrocketed all around the globe.
Today, there are many successful Magento PWA stores successfully operating in the market. And the benefits they’ve received by transforming their regular Magento websites into Magento PWA stores are enormous.
So in today’s post, we decided to shed some light on…
- What is Magento PWA
- Why should you migrate your existing Magento store into a Magento PWA
- List of 5 real-life Magento PWA website examples
…to help Magento store owners like you easily make an informed decision.
What is Magento PWA?
PWA, as you already know, stands for Progressive Web Apps and it was originally talked about in 2015 by Google.
A PWA is basically a website that is made to look and feel like a native mobile application but is delivered through the web.
And with the recent launch of Magento PWA Studio Project, Magento store owners can now easily transform their standard Magento 2 stores into Magneto PWA stores.
Magento PWA Studio is a set of developer tools that helps to develop and maintain a PWA storefront on top of the Magento 2 platform.
Why Should You Migrate Your Existing Magento 2 Store into a Magento PWA?
Magento PWA is expected to be the next big thing by eCommerce industry experts from all around the world.
Part of the reason why is because migrating your existing Magento 2 store into the Magento PWA store not only completely eliminates the need for building separate Android and iOS mobile apps, but also delivers a spectacular user experience on both web and mobile.
Below are a couple of benefits Magento PWA provides for Magento Stores:
- Smooth loading
- Faster performance
- Cheaper than building native mobile apps
- Significant improvements in logistics
Apart from these benefits for Magento stores, Magento PWA also offers notable benefits for customers as well.
Below are a couple of benefits Magento PWA provides for Customers:
- Shopping easily via any device
- No downloading and installation required
- Highly-secured
- Streamlined payment system
- Offline mode
5 Real-Life Magento PWA Website Examples
Below is the list of top 5 real-life examples of Magento PWA Websites currently operating in the market.
All the examples mentioned in this list are specifically curated from various industries so that you can hopefully find the real-life example of your business niche and be assured that migrating to Magento PWA is indeed fruitful.
1 – BookMyShow
BookMyShow is currently the largest ticket booking firm in India. It has 50+ million monthly visitors in which over 85% of transactions are being done on mobile.
When the company’s mobile traffic surpassed their desktop traffic, BookMyShow encountered high bounce rates due to their website loading time and user experience.
However, after migrating to Magento PWA, the results have significantly improved such as:
- Loading time dropped down to only 2.94 seconds
- Enabled checkout within just 30 seconds
- Achieved 80+% increase in conversions
- PWA size is 54 times smaller than their previous Android app and 180 times smaller than their previous iOS app
2 – The Weather Channel
The Weather Channel has been providing weather forecasts since the 1980s and currently their website serves millions of users worldwide and across various platforms.
Although their website was drawing traffic from every country in the world and is also on the list of top-20 sites in the United States, the company still decided to migrate to Progressive Web App to further improve their website performance on mobile devices.
The results? – Their website loading time was improved by 80%.
3 – Twitter Lite
Twitter, as you may already know, is one of the most popular social media platforms in the world. Today, it has over 500 million monthly active users who generate, read, and share information on Twitter.
What’s more is that over 80% of its users access the website from mobile, which is why the company is constantly renewing its platform to provide a faster, engaging, and reliable mobile experience.
In fact, ever since the company launched its Twitter Lite PWA globally in April 2017, they’ve witnessed amazing results like:
- 250,000 daily active users just on Twitter Lite
- 75% increase in the sent Tweet number
- 20% decrease in bounce rate
- 65% higher in pages per session
- 70% decrease in data consumption
4 – Lancome
Lancome, in case you don’t know, is a famous luxury perfumes and cosmetics company in France that sells its products internationally through its website.
In 2016, the company saw a steep increase in mobile traffic, yet the mobile conversion rate didn’t improve as anticipated.
So, to tackle this problem, the company decided to migrate from a standard website to a Progressive Web App in the hopes of achieving better results and they did.
After launching the PWA, the company witnessed the following results:
- 17% increase in overall conversion rate
- 8% increase in recovered carts conversion rate through PWA push notifications
- 53% increase in mobile sessions
5 – OLX
OLX is India’s biggest online agency for classified advertisements. It basically connects local people so that they can easily buy, sell, and exchange second-hand products as well as services.
A few years back, the company saw a notable decrease in desktop traffic, while their mobile traffic started increasing a rapid pace.
And even though the company had built separate native mobile apps for both Android and iOS platforms, 50% of their mobile traffic still came from their mobile website.
Not only that but the main problem was that even though their mobile traffic was growing rapidly, there wasn’t any significant improvement in the conversion rate, neither in the mobile-web nor the native mobile apps.
So, the company decided to place their bets on migrating to PWA and here were the outcomes:
- 80% decrease in bounce rate
- 250% increase in re-engagement
- 146% increase in CTR on Ads
Concluding Thoughts…
As you can see, Magento PWA offers huge benefits for Magento websites, which is why it is highly recommended to migrate your Magento 2 website to Magento PWA store.
We hope that you now finally have all the facts about the benefits of Magento PWA to make a well-informed decision.
If you’d like to know more details about how you can transform your Magento 2 store into a Magento PWA store, be sure to visit our Magento 2 PWA Studio page.
