One common challenge that every eCommerce business owner faces is learning how to increase online sales using social media.
Now, if you’ve already been using social media platforms to interact with your customers, then you’re already ahead of your competitors who don’t.
However, just engaging with customers on social media is not enough. With the right strategy, you cannot only build your brand on social media but also generate more sales.
In this post, we’re going to share 5 smart ways any eCommerce business owner can use to skyrocket their online sales.
5 Smart Ways to Generate More Sales from Social Media Platforms
Below, we’ve shared some of the easy and highly-effective ways to use social media to drive more sales.
1 Identify The Right Platforms
Let’s face it. If you don’t know where the majority of your potential customers hang out the most, then most of your social media marketing efforts will go ashtray.
Simply put, you can just sign up on Instagram and Tiktok and expect to find B2B customers on those platforms. In this case, LinkedIn would be the right platform to target.
The point is, you need to first look at your target demographic in order to identify social media platforms your potential customers are most active on.
Now, of course, you can decide to be just on every social media platform, but that would be massively time-consuming and not very effective.
On the other hand, if you use just a few right social media platforms, then you’ll definitely have a better chance of reaching the majority of your potential customers and make way more online sales.
2 – Educate & Entice Your Audience with Valuable Content
Social media platforms are, without any doubt, an excellent tool for eCommerce & online businesses to provide bit-sized valuable content to both educate and entice potential customers.
As an eCommerce business owner, all you need to do is ensure your content is highly-engaging and compelling enough to drive them to your website and make a purchase.
In addition, you should also consider adding an easy option for your potential customers to share your content. Social Media Promotions is a great extension to make the sharing process effortless for users.
One of the best ways to compel your target audience is to regularly provide how-to content. The goal of this type of content should be to provide information that enticing them into clicking on your link and placing an order.
For instance, Betty Crocker is a famous cooking recipe development company and they regularly share videos of short recipes on their Facebook page to educate their followers.
Just like Betty Crocker, you can also figure out a way to provide useful information about your products to engage and entice customers into making a purchase.
eCommerce businesses that sell tech gadgets, for example, can showcase cool things their potential customers can do with it.
3 – Partner with Social Media Influencers
Influencer marketing is a wildly popular marketing tactic in which a brand pays for endorsements and product mentions from influencers who are basically individuals with large social followings and are poised as experts in their industry.
In fact, a study by Annalect and Twitter found that as high as 40% of Twitter users felt compelled to purchase a product after seeing an influencer’s tweet.
Another study also found that social media influencers are highly likely to drive sales and they can deliver ROI as high as a whopping 600%.
The point is, if you want to fully leverage the power of social media platforms, you need to utilize influencer marketing in your strategy.
Find popular influencers in your industry that fit your budget and get them to strategically feature your products in their posts or have them tell a compelling story about your brand with a series of posts.
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4 – Integrate Essential Social Media Extensions
While social media promotions is a great extension, there are, however, many more extensions available that can directly help you in growing your sales.
For example, if you have an active Facebook page for your brand, you should most certainly consider the Facebook Shop Extension.
Today, Facebook is the single biggest social media platform with over 1.73 billion daily active users.
And since the introduction of the Facebook Store, eCommerce business owners can tremendously increase their online sales by allowing their customers to purchase their products directly from their Facebook Store.
Similarly, Instagram is also one of the extremely social media platforms out there with a huge opportunity to increase online sales.
And just like Facebook Shop, you can integrate Instagram Connect Magento 2 extension in your online store to generate more sales.
As of today, Instagram has around 1 billion daily active users you can target to reach new customers.
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5 – Invest in Paid Social Media Marketing
Lastly, you can always use paid social media advertising to instantly reach your specific target audience.
Social media platforms together have billions of users. And even if you just do paid advertising in one of them, you still have an opportunity to reach millions of people at once.
All you need to do is, follow the first and the second point discussed above, which is to identify a platform where the majority of your potential customers hang out and provide valuable, engaging, and enticing content through paid ads.
Nowadays, all social media platforms provide an option for paid advertising to promote your content. This strategy helps to instantly boost the visibility of your brand among the relevant audience and improve your chances of driving more sales from different social media platforms.
With Facebook, for example, a popular gift book publisher named LoveBook witnessed a huge increase in conversions and brand awareness. Specifically, they saw a 57% rise in ROI for their paid social media advertising costs.
Similarly, you can also thoughtfully invest in paid social media ads to boost your online sales and achieve high ROI.
Over to You…
There you have it! These are the 5 smart and most-effective ways you can increase your online sales using social media.
As you can see, most of these tips are quite simple and easy to implement. All you need to do is make sure that the purchase process is easy by minimizing the number of steps to place an order.
So, go ahead and take advantage of these easy-to-follow strategies to engage, entice, and compel new potential customers to purchase your products.
