One common challenge every eCommerce business owner faces is learning how to increase online sales using social media.
Now, if you’ve already been using social media platforms to interact with your customers, then you’re already ahead of your competitors who don’t.
However, just engaging with customers on social media is not enough. With the right strategy, you can build your brand on social media and generate more sales.
In this post, we will share 5 smart ways any eCommerce business owner can use to skyrocket their online sales.
5 Smart Ways to Generate More Sales from Social Media Platforms
Below, we’ve shared some easy and highly effective ways to use social media to drive more sales.
1 Identify The Right Platforms
Let’s face it. If you don’t know where most potential customers hang out, your social media marketing efforts will go to ashtray.
Simply put, you can just sign up on Instagram and TikTok and expect to find B2B customers on those platforms. In this case, LinkedIn would be the right platform to target.
You must first look at your target demographic to identify the social media platforms on which your potential customers are most active.
Of course, you can decide to be on every social media platform, but that would be massively time-consuming and ineffective.
On the other hand, if you use just a few right social media platforms, you’ll have a better chance of reaching most of your potential customers and make way more online sales.
2 – Educate & Entice Your Audience with Valuable Content
Social media platforms are, without any doubt, an excellent tool for eCommerce & online businesses to provide bit-sized valuable content to both educate and entice potential customers.
As an eCommerce business owner, you must ensure your content is highly engaging and compelling enough to drive them to your website and make a purchase.
In addition, you should also consider adding an easy option for your potential customers to share your content. Social Media Promotions is a great option that makes the sharing process effortless for users.
One of the best ways to compel your target audience is to regularly provide how-to content. The goal of this type of content should be to provide information that entices them to click on your link and place an order.
For instance, Betty Crocker is a famous cooking recipe development company that regularly shares videos of short recipes on its Facebook page to educate its followers.
Like Betty Crocker, you can also figure out a way to provide helpful information about your products to engage and entice customers to purchase.
For example, eCommerce businesses that sell tech gadgets can showcase cool things their potential customers can do with them.
3 – Partner with Social Media Influencers
Influencer marketing is a wildly popular marketing tactic in which a brand pays for endorsements and product mentions from influencers who are basically individuals with large social followings and are poised as experts in their industry.
In fact, a study by Annalect and Twitter found that as high as 40% of Twitter users felt compelled to purchase a product after seeing an influencer’s tweet.
Another study also found that social media influencers are highly likely to drive sales and can deliver ROI as high as 600%.
The point is, if you want to fully leverage the power of social media platforms, you need to utilize influencer marketing in your strategy.
Find popular influencers in your industry that fit your budget and get them to strategically feature your products in their posts or have them tell a compelling story about your brand with a series of posts.
Recommended: 12 B2B SOCIAL MEDIA STRATEGIES THAT WORK FOR ANY INDUSTRY
4 – Integrate Essential Social Media Extensions
Many more social media extensions can directly help you grow your sales.
Today, Facebook is the single most prominent social media platform, with over 2.11 billion daily active users.
Since the introduction of the Facebook Store, eCommerce business owners can tremendously increase their online sales by allowing customers to purchase their products directly from their Facebook Store.
Similarly, Instagram is one of the most popular social media platforms, offering a huge opportunity to increase online sales.
And just like Facebook Shop, you can integrate Instagram into your online store to generate more sales.
Instagram has around 2 billion active users monthly, and you can target this to reach new customers.
Recommended: BOOST VISITORS ENGAGEMENT WITH SOCIAL MEDIA PROMOTIONS EXTENSION FOR MAGENTO 2
5 – Invest in Paid Social Media Marketing
Lastly, you can always use paid social media advertising to instantly reach your specific target audience.
Together, social media platforms have billions of users. And even if you just do paid advertising in one of them, you still have an opportunity to reach millions of people at once.
All you need to do is follow the first and the second point discussed above: identify a platform where most of your potential customers hang out and provide valuable, engaging, and enticing content through paid ads.
Nowadays, all social media platforms provide an option for paid advertising to promote your content. This strategy helps instantly boost your brand’s visibility among the relevant audience and improve your chances of driving more sales from different social media platforms.
With Facebook, for example, a famous gift book publisher, LoveBook, witnessed a massive increase in conversions and brand awareness. Specifically, they saw a 57% rise in ROI for their paid social media advertising costs.
Similarly, you can thoughtfully invest in paid social media ads to boost online sales and achieve high ROI.
Also read: How to Configure Social Media Promotions in Magento 2 Store?
Over to You…
There you have it! These are the 5 most innovative and effective ways to increase your online sales using social media.
As you can see, most of these tips are pretty simple and easy to implement. All you need to do is ensure the purchase process is accessible by minimizing the number of steps to place an order.
So, use these easy-to-follow strategies to engage, entice, and compel new potential customers to purchase your products.
