Irrespective of the amount of traffic you bring to your website – if your users get stuck at checkout, you will lose a sale! All your efforts will go in vain. Statistics show that over $1 trillion were lost annually due to cart abandonment in 2018. A popular study also reports that 7 out of 10 visitors leave a poorly optimized checkout. From data, it is quite evident that if you don’t work on your checkout experience, you have a lot to lose!
However, it doesn’t have to be that way. You can optimize your checkout by integrating a Magento 2 One Step Checkout extension. Here are top 5 tips that will go a long way in helping you elevate your checkout:
1 — Enable Guest Checkout:
Often times, forced registration is the only reason customers leave the checkout without completing their order. While you want your customers to create their account on your site, but not at the cost of a sale.
Through the MageDelight One Step Checkout extension, you can enable guest checkout and allow customers to quickly complete their purchase without creating an account. You can always ask them later whether they would like to create an account or not.
2 — Simplify The Checkout Process
Over 60% of the respondents of the cart abandonment survey acknowledged that they left without completing their purchase because the checkout process was too complicated or the website wanted them to create an account.
As obvious as it sounds, no one likes to deal with complicated stuff that doesn’t make sense. And hence simplifying your checkout will help you reduce abandoned carts and speed up the buying process. Remove all the unnecessary fields and make sure the checkout process is clear and explicit.
3 — Make Checkout Mobile-friendly:
“It’s estimated that in the next three years, mobile retail sales will control 54% of the ecommerce market share in the United States alone.”
There are over 5 billion mobile devices across the globe! This means the majority of your customers might be interacting with your store through their mobile devices. You simply don’t want to disappoint them. Thus, you must ensure your checkout experience is optimized for mobile users from across the globe.
When it comes to the default Magento checkout flow, it works well on large screen devices (desktops, laptops, and tablets). However, it is not “tailored” for small-screen devices. And hence, you may require to pour in special efforts to ensure the checkout experience serves your mobile users.
4 — Embrace a Single Page Checkout
No one likes to sit around and wait for multiple pages to load. A long and comprehensive checkout process may frustrate your customer – which might lead to an abandoned cart! And you simply cannot afford that.
With a One Step Checkout extension on board, you can let your users place their orders from a single page! This ultimately enhances the overall shopping experience and will earn you more conversions from your store.
5 — Accelerate the Checkout Process:
Think of it for a moment, you’re at the local mall. Having added everything to your cart, you look for the shortest queue for checkout. And to your surprise, there are long queues on all the checkout counters! You wait. It wasn’t easy – but you didn’t have an option either!
However, when it comes to online shopping, your customer has ample of options to shop. Thus, if they find the checkout process too long, he/she is likely to abandon the cart and pay where the checkout is shorter and quicker!
Luckily, there’s a way you can optimize the default Magento checkout flow. With the help of a One step checkout extension for Magento, you can bring all the checkout steps on a single page thereby accelerating your checkout process. And faster the checkout, more the conversions.
Final Words…
If you are seeking to elevate your customer’s shopping experience – checkout would be the first place to start with. Providing a seamless checkout experience will result in more sales and happy customers. With our One Page Checkout extension for Magento 2, optimizing checkout becomes way too easier. Just plug our extension in your store and take your store’s shopping experience several notches above the market norms.
Explore our front/back-end demos and see yourself how our extension will help you speed-up your store’s checkout.
