A session is only successful when a visitor either converts into a customer or leaves the store by offering all the required information for marketers. Especially in an eCommerce store, not only for the marketers, but it is also helpful to the store owners if they collect sufficient information about the customers. Once they accumulate all the information about visitors/customers, it helps them offer a personalized experience to them in the future.
The registration process and sign-ups are infrequent case scenarios nowadays as there are stores that allow access to guest users and let them purchase in the store without registration. But this leaves the store owner with no detailed information about customers.
This article has brought you the top 5 tips to help you increase user sign-ups for your eCommerce store.
#1 Minimize Distractions
When your eCommerce store aims to gain the user sign-up, your web page must avoid unnecessary elements. The pop-ups to sign in for a newsletter, check your new offer, etcetera can be confusing for the visitors and lead them to leave the store altogether. When there are multiple callouts in the store, visitors tend to get frustrated, affecting the sign-ups.
Your web page or landing page should not contain anything that distracts the visitors and should only focus on what your exact goal is. A single page should have only one action for which the goal is to be achieved. For this instance, it is the sign-up so that the CTA could be focused entirely on the sign-up button. This way, we can get maximum email sign-ups by reducing distractions.
Pro Tip – Letting your customers log in from their social media accounts to help ease the login process. Our Magento 2 Social Login Extension will help the store owners quickly implement the social login functionality on the eCommerce store.
#2 Establish Credibility
We live in an advanced technology world where people check reviews even before buying a small product from Amazon. This is an era where credibility is as essential as the quality of a product or service. Consumers take celebrities’ opinions and customer reviews into consideration before making a purchasing decision. Therefore, adding testimonials and providing social proof can help you improve sign-ups.
Building and enhancing the credibility of your eCommerce store will help you build trust in your brand and will eventually increase sign-ups. Simply show how your products helped other people and win their trust to sign up with you!
#3 Offer Incentive in Return
In exchange for signing up, offering an incentive can help you increase the conversion of signups. A freebie or a coupon code or some credit amount, etcetera, can be the best way to offer the consumers in return for registration.
A product with a discount can also help you gain maximum attention of the visitors to register and promote the new product. Also, you may offer an additional tutorial, guide, or ebook to the customers for signing up. Sending additional content that adds value, apart from the regular content, will motivate them to register in your online store.
#4 Referral Programs
Refer and Earn programs are one of the best ways to help achieve our goal of maximum signups. Using referral programs can help you increase the user signup rate. It can help the store owners encourage the customers to invite other people and earn rewards in return. The process can be exciting for both; the one who refers and the one who is referred as both of them will be receiving rewards in return.
Creating a win-win situation for every visitor can help increase signups on the eCommerce store.
#5 Implement Mobile OTP Login
Letting them log in with the help of OTP is the quickest way. The whole process of login and registration on an online store can be time-consuming and may frustrate the user away with the lengthy process.
Thus, it would be beneficial if the user can make the registration seamlessly with their mobile number. Login or registration can be made quick and simple by using a mobile number with OTP verification. Login via mobile number can ensure additional security and reducing the chances of fake registrations. It would also help in reducing the steps in the process of registration.
If you are a Magento 2 store owner, you got the best option here. MageDelight offers Magento 2 Mobile OTP Login Extension that lets you verify your customer’s mobile number through OTP and send promotional messages. Confused about whether or not these will be helpful? Get to know from our experts. Reach us out.
Also, you can refer this Magento 2 Mobilе OTP Login & Ordеr SMS Notifications Extension’s FAQ Page for most common questions and it’s answers.
And if you need our professional assistance, feel free to contact us anytime.
