Today, the eCommerce competition has become quite intense, especially after the COVID-19 Pandemic.
This is why it has become absolutely essential for your Magento PWA store to have both – a captivating user interface as well as an intriguing user experience.
In fact, if your customers have a bad experience while browsing your Magento PWA store, you’re basically sending them off to your competitors.
This is primarily because apart from the direct impact on conversions & sales, bad UI/UX also has an indirect impact on SEO, ROI, customer satisfaction, and a few other aspects of an eCommerce business.
In other words, a single UI or UX mistake in your Magento PWA store can cost you many lifetime customers.
In this post, we’ve shared the top 5 most common UI/UX mistakes that store owners usually make in their Magento PWA stores, which ultimately ruin their conversion rate as well as overall sales.
Top 5 Most Common UI/UX Mistakes to Avoid in Magento PWA Store
Here are the 5 most common UI/UX mistakes that you must avoid in your Magento PWA store.
1 – Unclear User Interface
The first and foremost UI/UX mistake that the majority of Magento PWA store owners make is designing an unclear user interface.
In fact, the user interface overload is often the common mistake among new as well as established eCommerce stores.
An eCommerce store that has lots of categories, promotion banners, and other UI elements that basically complicate the perception of the store is considered as user interface overload.
Here are some quick tips to turn an unclear UI into a clear UI & improve the overall user experience in your Magento PWA store:
- Avoid dark patterns
- Move non-essential items to the footer
- Use a single menu or mega menu for navigation
- Label action buttons with proper names
- Notify customers about any additional costs associated with products
2 – Improper Use of Space
The improper use of space is the second most common UI/UX mistake that you need to avoid when building a Magento PWA store.
Throughout our journey, we’ve witnessed tons of PWA stores displaying non-product links on the main website menu or header, which does not contribute to the overall sales.
So, it is highly recommended to replace non-product links with promotional offers, deals page links, etc.
Apart from this, you can also leverage Magento 2 Mega Menu Extension to maximize the ROI from the top navigation menu in your Magento PWA Store.
Menu menus have a proven track record of improving the usability, user experience, and overall store navigation for customers, which ultimately results in visitors browsing on your store for longer, leading to more sales.
3 – Bad Product Presentation
Many eCommerce stores focus on just one type of content when it comes to product presentation. They give more importance to the length of product descriptions & the number of images they add for every product.
But, a good UI & UX is more than how lengthy their product descriptions are or in what order you place your product images.
It’s more about a customer’s journey from arriving at your online store to learning about your products & making the decision to purchase.
So, create content that’s attractive but also easy-to-read and helpful.
4 – Complicated Checkout Process
According to a recent study, 20% of online shoppers abandon their shopping carts just because of the complicated checkout process in an online store.
Now, considering there are 2.14 billion online shoppers worldwide, losing 20% of them is a pretty big deal.
The point is that online shoppers don’t want to waste their time filling out long & unnecessary forms to purchase a product online.
In fact, the more efforts customers have to make on your online store, the higher your shopping cart abandonment rate will be.
So, it is strongly recommended to reduce the steps in the checkout process as much as possible.
And the best way to improve the checkout process in a Magento store is to integrate Magento 2 One-Step Checkout Extension.
It lets you simplify the checkout process and enhance the shopping experience, leading to increased conversion rate & reduced car abandonment rate.
5 – Out of Stock Products
The last most common mistake Magento store owners make is delay refilling the out-of-stock products. This problem arises especially when your customer base is growing but you’re still relying on a single supplier.
Besides, if you’re not able to refill the stock for a temporary period of time, you should at least notify your customers about the availability of out-of-stock products.
Magento 2 Out of Stock Notification Extension can allow your customers to subscribe to specific out-of-stock products and send automated email notifications once they’re back in stock.
Doing so will increase the chances of customers coming back to your store and finally placing their order.
Final Thoughts…
And there you have it!
These are the most common UI/UX mistakes you need to avoid in your Magento PWA store.
We hope that you found this post helpful. If you have any doubts, please ask them in the comments below.
And if you need our professional assistance with Magento PWA Development, feel free to reach out to us at any time.
