Magento is the most powerful eCommerce platform in the world. And ever since it was acquired by Adobe in 2018, the platform has been continuously updating with a lot of highly effective & modern features.
However, there have been a lot of security concerns about the Magento 2 platform. For starters, more than 78% of Magento stores in New Zealand & Australia were at risk of cyberattacks.
Considering the above fact, a lot of eCommerce entrepreneurs are now wondering if they can rely on Magento 2 platform or should look for alternate options in the future.
In this post, we’re going to discuss the impact & the future of Magento to help you decide whether you should utilize the platform for your eCommerce store development or not.
The Impact of Magento 2 Platform
Magento 2 platform has created a massive impact across the world of eCommerce. With beyond-impressive user experience & best-in-class features, Magento 2 has been delivering outstanding results to store owners.
Thanks to its highly impactful tools such as cross-sells & up-sells, for example, it has helped countless store owners to increase their sales as well as revenue significantly.
Not only that but according to Forrester Consulting, eCommerce businesses attribute 10-80% of their revenue boost to the Magento 2 platform. And the entire credit for that goes to Adobe’s acquisition of Magento, which led to the birth of many highly useful features, resulting in improved scalability, flexibility, and shopping experience.
But there is more. So, let’s discuss the complete impact of Adobe’s acquisition of Magento in the eCommerce industry.
Impact of Adobe’s Magento Acquisition
When Adobe acquired the Magento platform in 2018, it opened the doors to many new possibilities.
For starters, Adobe brought a significant improvement in the user experience of the Magento 2 platform with Commerce Integration Framework (CIF).
Furthermore, Adobe also evolved Magento 2 platform into more effective by making it possible for it to support complex business scenarios.
For instance, many content marketers prefer using CMS tools that allow them to handle buyers’ experience. And for that, CIF can be quite helpful.
In other words, CIF helped Adobe to develop a common tool for managing the user experience for eCommerce & content in a far superior way than the solution available pre-acquisition.
Future of Magento for eCommerce Store Development
Now that you’re aware of the impact Magento had before as well as after Adobe’s acquisition, it’s time we go over the future of the Magento 2 platform in the eCommerce industry.
Artificial Intelligence (AI)
Artificial Intelligence has transformed the way users engage with websites on the internet.
For example, it helped website owners to analyze customers’ behavior more thoroughly and introduce a better interaction system accordingly.
Furthermore, AI also enabled website owners to find the valuable traces left by the store visitors such as viewed product pages, and helped them to create personalized product recommendations.
Apart from this, another great application AI that is disrupting the eCommerce industry is chatbots. They’re still on the continuous rise and Magento 2 platform seems to continue to adopt AI is on rise too.
This, in turn, can help website owners to enhance the visitor as well as customer experience in more advanced ways.
Product Information Management (PIM) Solution
In October 2018, Magento partnered with Akeneo, a company that specializes in PIM. But before this partnership, the PIM options were very limited.
Today, however, that’s not the case. Now that Magento has partnered with Akeneo, you can now easily aggregate the product information in a far better way.
Put it simply, you can now unify the product data across Magento, CMS, and ERP, which could make the process of product creation as well as approval way more efficient.
The point is, thanks to this partnership you can launch a product at a remarkably reduced time, which can ultimately result in faster market distribution & increased sales as well as revenue.
Progressive Web Apps (PWAs)
The CIF, Adobe was able to able to enable its Adobe Enterprise Cloud into Magento 2 platform, which allowed to bring the capabilities of the platform to a higher level.
Progressive Web Apps, for example, are now available to the Magento 2 users through its latest Magento PWA Studio.
The PWA Studio now enables Magento 2 store owners to transform their eCommerce stores into PWAs and offer native app-like experience to their customers.
As a result, it helped countless Magento store owners witness a huge boost in conversion rates, sales, and overall revenue.
And in the coming years, Magento stores will continue to achieve a significant amount of revenue.
Ending Thoughts…
Like every other platform, Magento too had its ups and downs but it has definitely come out stronger than ever. And despite being challenged by Shopify, Magento 2 holds a strong future.
So, if you’re planning to build an eCommerce store based on Magento 2 platform, you can most certainly do so with complete confidence.
And if you ever need professional support for eCommerce store development, feel free to contact us at any time.
