Ho Ho Ho! Santa is coming. Is your store ready?
Though BFCM was the biggest shopping festival for your online store, it was just the beginning of the holiday season lasting for a month ending with loads of gift buyers on Christmas. There will always be those who procrastinated purchasing gifts the holiday week to begin. So for those shoppers, now is the right time to prep up your eCommerce store and get the last-minute fixes done.
It is never late to take extra care of your store and improvise the shopping experience in the store. Here are certain tips you can utilize, to ensure that your eCommerce store doesn’t lag behind in the competition.
Analyze your Last Holiday Season
Check what worked and what didn’t, in the last holiday season. 2020 was the year of success for the eCommerce industry. With people adapting to the new normal and avoiding getting out, the online industry has seen exponential growth even in the post-pandemic world. Hence, it can be easy to predict the Christmas shopping trend on the basis of the performance of your store during the last Christmas as well as during the BFCM sale this year. Keep an eye on the latest trends and implement the best ones that were successful in the previous season.
Review Delivery Options
Last-minute buyers are not only looking for great deals but also checking for quicker delivery options. If you are planning on attracting those shoppers, you must ensure that your store offers the best option for delivery. Try offering facilities like Store Pickup and 1 day/2 day delivery and make it as cheaper as possible. If your store offers better and more delivery options, you can gain a good amount of attention and can help you boost conversions.
Mention Return Policies Clearly
Easy returns make it enticing for customers to go ahead with the purchase. In impromptu situations like this, there are high chances of returning. Therefore, customers often look at the return policies before making a purchase. Try offering extended returns and give customers enough time to get the unwanted gifts returned or exchanged.
Make the Most out of Email Marketing & Social Media
All the cheer and excitement of Christmas must be seen on the social media profile of your business as well as in the emails sent by your store. Decorate the emails such that the receivers are tempted to go to the store at least once. And once the shopper reaches the store, it isn’t difficult to stop them from shopping when they witness great deals.
Use Abandoned Cart Emails
Keep an eye on the abandoned carts, and keep the shoppers who forgot products in the cart and didn’t make a purchase reminding them about the abandoned cart. Higher the traffic and competition, the higher the chances of cart abandonment. Sending emails to those customers can be used as a great opportunity to convert abandoned carts into conversions.
Keep the Checkout and Payments up to the Mark
Every effort of keeping up the festive vibe on the store goes in vain if the checkout and payments contain flaws. Make sure that the checkout is bug-free and payments are seamless. Review the whole shopping journey once and ensure to offer a flawless shopping experience. Ultimately, a great shopping experience always leads to higher conversions and increased sales.
Merry Christmas!
We hope now your store is ready to jingle all the way and make the most out of the holiday season.
