Stylorado, a brand renowned for its eclectic mix of Fashion and Apparel, Beauty and Cosmetics, and Home and Interior Design products, was facing a daunting challenge. Despite having a diverse and stylish product range, Stylorado struggled to connect with the younger, fashion-forward consumers who dominate social media platforms. Their social media engagement was lackluster, website traffic was dwindling, and sales among the target demographic were not meeting expectations.
Stylorado’s internal analysis revealed that their existing social media strategy was not resonating with the younger audience. The content, though aesthetically pleasing, lacked the authenticity and trendiness that appeal to this demographic. As a result, Stylorado needed a fresh approach to rejuvenate its social media presence, engage with its target audience, and ultimately drive sales.
The Solution:
In their search for a solution, Stylorado turned to MageDelight, a company renowned for its innovative eCommerce solutions. After careful consideration and consultation with eCommerce experts, Stylorado opted to implement MageDelight’s ‘Shop By Influencer Lookbook for Magento 2 Extension‘. This extension offered the ideal combination of functionality and innovation to overhaul their social media strategy, addressing their challenges head-on.
How Influencer Look Shop By Influencer Lookbook for Magento 2 Extension helped Stylorado?
The “Shop By Influencer Lookbook” extension provided Stylorado with the tools to collaborate effectively with fashion influencers. These influencers, who have a substantial following among the people, were essential in creating authentic and trendy content that could captivate Stylorado’s target audience.
Using this Magento Extension by MageDelight, Stylorado partnered with several well-known fashion influencers who were given the freedom to curate their looks using Stylorado’s products, including clothing, beauty products, and home decor items. These influencers then shared their curated looks on Stylorado’s website and social channels. The content they created was not just about showcasing products but telling a story, one that resonated with the audience and highlighted how Stylorado’s products could be seamlessly integrated into their lifestyle.
The influencers’ content was characterized by its authenticity. Instead of polished and overly commercial posts, the influencers shared real-life applications of Stylorado’s products. They created outfits and beauty looks that reflected current trends and personal style, which made the content relatable and engaging for followers. This approach tapped into the growing demand for authenticity in social media marketing.
To further boost engagement, Stylorado launched a campaign with the help of MageDelight’s Influencer Magento 2 Extension, encouraging its customers to share their own Stylorado outfits and looks on social media. With this approach, they gave the influencers/customers a chance to be featured on Stylorado’s official social channels. This campaign was designed to create a sense of community and brand loyalty among customers, making them feel like they were a part of the Stylorado family.
The combination of influencer-generated content and user-generated content created a dynamic and interactive social media presence using Shop By Look Magento Extension. It transformed Stylorado’s social media channels from a one-way broadcast into a vibrant community where followers could engage with the brand and each other.
The Result:
The implementation of the “Shop By Influencer Lookbook” extension, subsequent influencer partnerships, and user-generated content campaign had a profound impact on Stylorado’s social media presence and overall business performance.
- Surge in Social Media Engagement- The first and most noticeable change was the dramatic increase in social media engagement. The authentic and trendy content created by influencers caught the attention of the younger audience. Likes, comments, shares, and followers all saw a significant uptick. The interactive nature of the user-generated content campaign further fueled this engagement, as customers eagerly shared their own Stylorado looks and experiences.
- Increased Website Traffic- As engagement on social media platforms grew, so did the traffic to Stylorado’s website using Shop By Influencer Lookbook Extension by MageDelight. Influencers often included direct links to Stylorado’s product pages in their posts and videos, which drove their followers to explore and shop the collections. The increased website traffic was not just a fleeting spike but a sustained growth as new and returning customers continued to visit the site.
- Boost in Sales- The ultimate goal of any marketing campaign is to drive sales, and Stylorado’s revamped strategy, along with Influencer Look Extension, did just that. The combination of influencer endorsements and user-generated content translated into a tangible boost in sales. Customers who were inspired by the influencers’ looks and fellow customers’ posts were more likely to make a purchase. This was particularly evident among the younger, fashion-forward audience that Stylorado had initially struggled to connect with.
- Enhanced Brand Perception- Beyond the numbers, Stylorado also experienced a positive shift in brand perception. The brand was now seen as trendy, authentic, and connected with its audience. The collaboration with influencers and the engagement with customers on social media created a buzz around Stylorado, positioning it as a brand that understands and caters to the lifestyle and preferences of younger consumers.
- Community Building- The user-generated content campaign did more than just drive sales; it helped build a community. Customers felt valued and appreciated when their posts were featured on Stylorado’s social media channels. This sense of community and belonging created brand loyalty and encouraged repeat purchases, as customers were not just buying products but becoming part of the Stylorado story.
To Sum Up
Stylorado’s journey to revitalize its connection with younger, fashion-forward consumers highlights the power of influencer marketing and user-generated content. By using MageDelight’s “Shop By Influencer Lookbook for Magento 2” Extension, Stylorado successfully transformed its social media.
For other brands facing similar challenges, the “Shop By Influencer Lookbook” extension offers a valuable solution. It enables brands to use the influence of popular social media personalities and tap into their customers’ creativity. If your brand is looking to connect with a wider audience and drive growth, following Stylorado’s example with the Shop By Influencer Lookbook for Magento 2 Extension could be what you need for your business growth.
