Progressive web apps are the next big thing in the technology world.
In fact, Adobe also released Magento PWA Studio, a set of developer tools to help Magento 2 developers build Magento Progressive Web Applications similar to native mobile applications.
And the user experience in Magento PWA is so seamless that it is nearly impossible to differentiate between a Magento PWA and a native mobile app.
What is Progressive Web App?
A progressive web app or PWA is basically a next-generation web technology that delivers an app-like shopping experience through mobile as well as desktop devices.
In simple words, PWA is a hybrid of web and native mobile apps. They load in web browsers just like normal websites but look and function like a native mobile app.
If you’re still not convinced that PWAs are extremely beneficial for your eCommerce business, you must check out the benefits of progressive web apps shared below.
Benefits of Progressive Web Apps
PWAs have completely revolutionized the way consumers use their smartphones by providing fast, engaging, and app-like experiences.
Below are the key benefits of PWA that should be enough to convince you to build a progressive web app for your eCommerce business.
1 – Look & Feel Like App
Progressive Web Apps provide nearly a native app-like experience while offering all features of mobile websites along with dynamic database access.
So, when customers visit your PWA store, they’ll have a feeling of browsing a native mobile app.
2 – Faster Performance
Progressive web apps are proven to be 2-3 times faster than regular mobile websites. In fact, PWA are even faster than native mobile apps.
This, in turn, provides a smoother user experience and increases customer retention rate significantly.
3 – High Conversion Rate
PWAs are best known for boosting conversion rates dramatically for eCommerce businesses.
AliExpress, for instance, witnessed a whopping 82% increase in conversion rate after implementing PWA technology.
Flipkart, on the other hand, also achieved 70% boost in conversion rate, thanks to PWA technology.
The point is, PWA is best if you want to instantly boost the conversion rate of your eCommerce business.
4 – Cost Effective
Because of the responsive design nature, PWAs can run on all kinds of devices with different screen sizes.
That means you don’t need to build separate apps for iOS and Android platform, lowering the development costs to a great extent.
5 – Offline Mode
Unlike regular websites, PWAs are capable of working offline. So, if there is internet unavailability, users can still access & browse products on your PWA store.
This can not only boost user engagement but also help to strengthen the chance of making more sales.
6 – App Store Independent
Unlike native iOS & Android apps that are required to be submitted to App Store & Play Store for review and downloaded by users, PWAs don’t need to wait for App Store approvals.
In addition, users also don’t need to go to Play Store or App Store to download your app. They can simply enter your eCommerce store’s URL in a web browser and add it to their smartphone by tapping on the ‘Add It to Home Screen’ button.
7 – Streamlines Payments
PWAs can massively impact your existing payment system. They allow you to integrate all popular payment gateways swiftly such as Paypal, Braintree, and more.
As a result, it can streamline both, payment as well as risk management process for your business.
Additionally, you can also synchronize the order and payment detail to make the transactions more transparent, which ultimately helps to gain customers’ trust.
Bottom Line
From eCommerce startups to eCommerce giants, everyone has benefitted from PWA technology. Thanks to its faster performance, buyers are admitting to have an outstanding shopping experience.
Overall, PWA technology is a great opportunity to grow your eCommerce business at a rapid pace.
And the best part is, if your eCommerce store is based on Magento 2 platform, then you can instantly transform your store into a PWA store with the help of Magento 2 PWA Studio.
We’ve already helped dozens of eCommerce brands make the transformation.
So, if you’re serious about converting your eCommerce store into a Magento PWA store, feel free to contact us anytime for professional assistance.
