Holidays are for gifts. With the holiday season right around the corner, gifting is on the top of our minds. Being a store owner, what are your plans to boost your holiday season sale this year? Is customer retention your goal for this holiday season? Well, if yes, considering gift cards can be one of the best decisions.
According to WorldPay, 90% of consumers in the US either buy or receive a gift card as a gift per year, and 70% of whom use gift cards will spend more than the exact value on the card.
Gift Cards are the tool that helps customers make an informed purchasing decision quickly, as they don’t need to think a lot about the gifts.
Now, you might have numerous questions like what is a gift card? Who uses it? How do I get the functionality on my Magento 2 store?
This article will help you with all the answers and will guide you towards making the right decision.
What is a Gift Card?
A virtual gift card is just like a physical gift card. Gift cards have been in the market since ages, but virtual gift cards are now getting the right attention given the pandemic and the rules for lockdown and social distancing norms.
A gift card is a form of prepaid card loaded with funds for future use. Every eCommerce store has its own gift card feature to let customers offer gift cards to their loved ones.
Who Uses It?
Almost every brand has already started keeping this as a basic feature in their store. Brands like Myntra, Starbucks, and Amazon offer to let customers send gift cards during the holiday season.
How Can You Add this Feature to Your Store?
When you own a Magento 2 store, it is already easy for you to have started offering this feature on your eCommerce store. There are plenty of Magento 2 Extensions that make it easier for your store to provide the gift card functionality on your store.
Magento 2 Gift Card Extension by MageDelight lets the store owners allow customers to buy unlimited gift cards for their friends and relatives. The best part is that it isn’t restricted to virtual gift cards only; with this extension, you can send physical and virtual gift cards over email or post.
Here are a few add-on features of the extension:
- Allow them to buy both physical or virtual gift cards
- Let customers send the gift cards via email or post
- Offer gift cards with flexible price types (Fixed/ Price range)
- Facilitate with a feature to create custom gift card templates
- Let customers preview gift cards on the product page
- Track all the purchased gift cards status
- Multiple coupon codes can be applied during checkout
Avail the feature of making gift cards easiest with the Magento 2 Extension developed by one of the industry leaders. Now, the feature is added but have you included it in your marketing campaign?
Here are certain quick tips that might help you promote your newly added functionality to your store.
- Promote the introduction of your gift card program on several channels such as email, social media, TV, and advertising channels.
- Ensure you have sufficient gift cards in the inventory to meet the increased demands.
- Advertise before the holiday season, during the holiday season, and after the holiday season.
- Provide special offers to your regular customers.
- Design custom gift cards for special occasions such as birthdays, thanksgiving, Christmas.
I hope your store is ready to make the most out of the new Gift Card feature and boost sales this holiday season. If you face any issues while making the decision, feel free to reach out. Our eCommerce experts will be happy to guide and assist.
