Nowadays, eCommerce stores need to employ a good amount of effective strategies to stay competitive as well as profitable.
Online customers look for quick resources everywhere. And they especially don’t want to waste time registering their account on an eCommerce store and remember their login id and password.
Although there is an easy solution already available to this problem – Social Media Login. But it is still underlooked by many eCommerce businesses.
So in this post, we’re going to shed some light on the importance of the social media login feature and explain everything related to it including:
- What is social media login?
- Benefits of social media login
- What is Magento 2 social media login extension?
- Key features of Magento 2 social media login extension
With that being said, let’s jump into it!
What is Social Media Login?
Social media login, also known as social sign-in, is a feature that allows online users to log into a third-party website or online store using their existing login credentials from social media networks like Facebook, Twitter, etc. rather than filling out a boring registration form.
In today’s fast-paced world, the social media login feature is a massive time-saver for people who don’t want to waste their time filling out their personal information on every website or online store they visit.
The process of social media login is specifically designed to not only simplify the signup & login experiences but also provide a convenient way to mandate account creation.
Benefits of Social Media Login
Let’s take a look at some of the best benefits of social media login functionality.
- Quick & Easy Registration/Login
The main benefit of social media login functionality is that it provides a simplified, easy, and quick registration as well as the log-in process.
This, as a result, provides great convenience & helps your customers get rid of the registration process with just a single click.
- Increases User Sign-Ups
As the social media login feature provides hassle-free registration & log-in experience, it significantly enhances the user experience, encouraging visitors to create an account within no time, which results in increased user sign-ups.
- Reduces Shopping Cart Abandonments
Reduced shopping cart abandonment is another noteworthy benefit of social media login functionality.
Online shoppers often face the necessity to create an account before placing their order at the checkout page. And this has proven to be the biggest barrier in successful conversion, leading to cart abandonment.
But, if you implement the social media login feature, it will turn the tedious checkout experience into a more convenient & user-friendly checkout experience, reducing the overall shopping cart abandonments along the way.
- Lowers Bounce Rate
Online shoppers who hate filling lengthy online forms often instantly decide to leave an online store if it forces them to create an account in order to place their orders.
As a result, it rapidly increases the overall bounce rate of an online store. But, the social media login feature eliminates this issue by allowing customers to sign up on your store with just one click, lowering the bounce rate & increasing the chances of making more sales.
- Captures Real Email Addresses
Apart from lower bounce rates, reduced cart abandonment, and increased sign-ups, another awesome benefit of social media login is that it ensures that you get a verified email address of customers when they opt for the social media login option.
In simple words, when customers are presented with a registration form, they often provide fake or secondary email address to sign up on your online store. But with social media log in, you’re guaranteed to receive their real or primary email address since it’s what they’ve used to sign up on social media platforms like Facebook, Twitter, etc.
Now that you’re fully aware of the social media login feature and its awesome benefits, you’d be more than happy to know that if your online store is based on Magento 2 platform, you can integrate this functionality without writing a single line of code, thanks to the Magento 2 Social Media Login Extension.
What is Magento 2 Social Media Login Extension?
Magento 2 Social Media Login Extension is the ultimate solution to get rid of boring and unnecessarily lengthy registration pages in your Magento 2 store.
The extension allows store owners to provide quick registration & login functionality so that potential customers can instantly signup and place their orders.
The extension supports over 15 social media platforms including Facebook, Google, LinkedIn, Twitter, etc. Additionally, store owners can also customize most of the design elements like social media buttons, style of popup, and more from the backend.
Key Features of Magento 2 Social Media Login Extension
If you’re still not convinced whether or not Magento 2 social media login extension is a worthwhile investment, we strongly recommend you to check out its amazing features before making a decision.
1 – 15+ Social Media Platforms Supported
Magento 2 Social Media Login Extension supports 15+ social media platforms including Facebook, Twitter, LinkedIn, Instagram, Google, Amazon, Yahoo, Vimeo, Tumblr, and many others to allow customers to easily signup or login to your Magento 2 store.
This, as mentioned earlier, completely eliminates the need for the registration process and enhances the overall customer experience.
2 – Customizable Popup
In addition to the easy signup/login process, the extension is also equipped with a customizable popup that saves a lot of time for page reloads in order to obtain registration/login credentials from customers via an attractive popup with different social login options.
3 – Option to Update Personal Information
When customers signups using the social media login button, their basic information will be automatically filled in from their respective social media account.
However, the extension does provide customers with an option to add/edit information such as email id, password, address, etc. from the ‘My Account’ section.
4 – In-Depth Reports
Apart from everything mentioned above, the extension also provides the facility to generate in-depth reports to track & monitor how many customers have registered on your Magento 2 store through social media and export that report to XML or CSV file for further analysis.
This is quite useful to understand if potential customers’ preferences when it comes to signup/login on your Magento 2 store.
Also read: How to Configure Social Media Promotions in Magento 2 Store?
Summary
In a nutshell, Magento 2 Social Media Login Extension is massively useful & absolutely necessary to appeal to your target customers.
It not only smoothens the registration as well as login process but also improves the overall shopping experience in your Magento 2 store.
However, if you’re still having second thoughts or doubts regarding social media login extension, feel free to contact us for professional guidance.
