Holiday shopping is at its peak. After all, your customers had been looking forward to it for a long. Reports show that Black Friday online sales hopped from $6.2 billion in 2018 to $7.4 billion in 2019 across the US only. This is not all. Cyber Monday 2019 pushed the sales numbers to $9.2 billion. And that’s a staggering 16.9% hike from $7.9 billion in 2018.
Now and again, the numbers have proved that holidays are the best times shoppers expose their credit cards online. Let’s take a closer look at this year’s total sale predictions and trends that followed eCommerce:
Predictions for US eCommerce Holiday Season 2019:
- eMarketer, a leading market research company predicted that the total US holiday retail sales will jump 3.8% to $1.008 trillion this year alone.
- The expectation bar for Cyber Monday is set to $10 billion or more. Other days like Black Friday, Cyber Monday, Thanksgiving and Christmas Eve are also considered to be high-selling days.
- Brick-and-mortar store sales for the 2019 Holiday season are expected to increase by 2.5% to $872.25 billion.
- Sales through mobile commerce are predicted to account for 6.4% of total holiday retail sales.
- According to eMarketer, mobile commerce could grow by 25.1% and may represent 47.5% of Holiday eCommerce sales this year.
- A compound annual growth rate of 29% is estimated by Coreinsight for consumer internet video from 2017 to 2021.
Actual Data & Statistics of eCommerce Holiday Season 2019:
- 86% of Americans look forward to Holiday season sale (Black Friday, Cyber Monday, Singles Day) for shopping online. (com)
- Thanksgiving and the Sunday that followed Black Friday both saw the highest year over year gross merchandise volume increase at 26%.
- The year over year gross merchandise volume of Cyber Monday increased from 6.3% to 13%, and observed the highest average order value.
- 91% of customers still prefer reviews while making buying decisions.
- Residents of UK typically spend over £500 more in December only – when compared to other months.
- There are over 744 million retail searches on Bing. (Are your ad-campaigns ready for it?)
Trends & Patterns worth Following:
- Mobile and tablet orders summed up to 49% of total orders. Through the sale numbers, you can easily predict that mobile devices have become consumer’s main touch-point for interacting with the internet.
- Being able to return the purchases easily was extremely important for over 60% of holiday shoppers.
- Over 14% of Americans admit that they sell their possessions to fund their Christmas Spending.
- More than 60% of USA residents are comfortable with sharing their personal information for getting special discounts.
- Over 47% of women would prefer jewelry as a Christmas gift.
- Cyber week 2019 observed GMV of 48% from desktop (with an average order value of $126.74), 45% from mobile devices (with an average order value of $96.57) and just about 4% from tablets (with an average order value of $107.97).
- Research shows that web stores are the highest average order revenue drivers across all sales channels.
- 60% of US shoppers prefer to shop at brick-and-mortar store do so to interact with the product before making their decision.
With eCommerce advancing at a rapid pace, shoppers’ behaviors are certain to evolve with time. It is the data, which will help you strategically drive sales and serve your customers well. Through this data, you can make intelligent decisions that would go a long way in maximizing sales while delighting your users.
Cherry on the Top
Christmas being just around the corner now would be the right time to prepare your store for it. And to help you further, we’ve prepared a list of Best Magento 2 extensions that will help you boost your sale during holidays. That’s not all, you can also take away ‘Guide to Successful eCommerce Holiday Promotions‘.
