Magento is a well-known eCommerce platform that helps you build a fully-equipped online eCommerce store with robust features and spectacular functionalities.
This is a platform used by businesses of all sizes, so to stay ahead of the market and make it more efficient, the store performance will need optimization and improvisation.
A case study mentioned that Amazon would lose $1.6 billion/year if its site speed slowed down by just 1 second.
For every eCommerce store, performance is of utmost importance. When you build an eCommerce store with Magento, the performance of the store requires maximum attention and is also a great attention catcher from the audience. Loading speed has a direct impact on the conversion rate of your website. After you’ve spent truckloads of money on marketing when you get prospects to visit your store, you wouldn’t want your customers to bounce back just because your store takes forever to load. Therefore, delivering bug-free functionalities, fast loading pages, seamless user experience is a necessity for store owners to offer customers a flawless shopping experience. These are the factors that decide whether the customers stay back in the store or never come back. Having an expert Magento support partner can help you keep your store up and running 24*7.
Speeding up your website solves the majority of performance-related issues. Here are a few tips store owners can follow to speed up the Magento 2 store:
Check Third-Party Modules
The core Magento is developed in a way that there isn’t much room for improvement. But third party extensions can often slow down the store. Hence, the first step towards improving the performance is to audit third-party modules. Try turning all the modules on and off, testing all the essential page types, front page, category pages, product pages, and checkout. And check if the website performance improves when the module is off. You know that module is the problem. You can get the code improved by the vendor or change the module itself.
Turn On Cache & Use Varnish Cache
Turning Cache on and regularly clearing the Cache can solve the speed problem drastically. Handling cache rightly can decrease page load time and reduce database and server load. Navigate to the backend menu System > Cache Management to turn on Cache and double-check the settings. You can also follow the CLI command and turn on Cache.
To enable Magento full-page cache, you can run the following CLI command:
PHP bin/Magento cache:enable full_page
To enable cache types, you can run the CLI command:
PHP bin/Magento cache:enable
Varnish cache is a technology that reduces server load along with improving website speed by providing a cached version of the pages from the website. With the use of this technology, it will just take a few milliseconds for the page to get delivered from the Varnish cache storage if a cached version of the request is available. Therefore, using Varnish cache can help you with speed optimization on your eStore.
Get the Right Hosting Infrastructure
The hosting provider plays a vital role in the overall website’s performance. It is impossible to have a fast Magento 2 store with an inappropriate hosting plan. There are a few Magento minimum requirements; check if your server meets them. While choosing, select the fastest hosting solution. There are certain dedicated hosting services for Magento. We can review your existing traffic and other data, and suggest you the appropriate hosting infrastructure.
Use Progressive Web Application
PWAs, you must have heard about it; this is highly buzzed about in the eCommerce world. PWAs are explicitly designed to blur the gap between a responsive website and mobile apps, considering the best of both worlds. With Magento PWAs, store owners are facilitated to offer an app-like smooth experience to the customers when they are browsing around the website.
With PWAs, there isn’t any requirement to reload the pages now and then. Therefore, when a user visits the website the first time, JS and CSS files are rendered on the storefront while all the updates are executed on the backend. Hence, when the user goes to the other page, it loads faster as all the JS and CSS are already loaded. This makes the store perform faster.
Wrapping Up
Ultimately, speed optimization plays a significant role in the overall performance optimization of an eCommerce store. Hence, if you plan to keep up with the competition and offer the best to your customers, take up performance optimization as the top priority.
