One of the biggest challenges that every eCommerce store faces is converting visitors into paying customers.
And throughout the entire customer journey, the checkout page is often the major influencing factor.
In simple words, the checkout process in your eCommerce store directly impacts customer satisfaction level, and how likely they’re going to return to your store.
Today, the average shopping cart abandonment rate is at a whopping 69.82%.
So, even though there are lots of people shopping online these days, but many of them still abandon their online quest midway and there are multiple reasons why such as:
- Forced to create an account
- Limited payment options
- Hidden costs
- High shipping costs
- The long or complicated checkout process
- And so on…
While it’s true that you can’t completely eliminate cart abandonment. But, you can most certainly take execute certain checkout tactics to improve the checkout process in your store, lower the cart abandonment rate, and achieve a higher conversion rate.
In this post, we’ve shared some of the best one-step checkout tactics that any eCommerce store can use to maximize their turnovers.
7 Best One-Page Checkout Strategies for eCommerce Stores
Following are some of the best tactics to design a checkout page that will help to increase conversions and maximize turnover in your eCommerce store.
1 – Incorporate One-Click Checkout
Invented by the eCommerce giant Amazon, One-Click Checkout is the number #1 eCommerce checkout practice that helps to maximize conversion rate & turnovers.
In fact, it holds the strongest conversion power while working on the most simple idea of customer behavior.
In simple words, many customers visit your eCommerce store with a crystal clear intention – they know exactly what they want and they’d like to get it done as fast as possible.
In such cases, offering the one-click checkout feature not only helps to quickly purchase a product on your eCommerce store but also increases the chances of making more sales.
2 – Make Registration Unnecessary to Checkout
As you might know, people often have commitment issues in the smallest things possible.
In fact, no strings attached works perfectly well in this new world and this especially applies to online shopping.
So, by making registration unnecessary for purchasing products on your eCommerce store, you can encourage more customers to make a purchase from your store, leading to a higher conversion rate & more sales.
3 – Collect Email Address at Checkout
Email address is the utmost vital piece of customer information that you need to collect if you’re in the eCommerce business.
This is critical because you’ll need customers’ email addresses for order confirmation.
And secondly, email marketing is one of the top digital marketing strategies that still work the same as before even in 2021.
So, by collecting email addresses at checkout, you’ll start to build an email list, which is essential to lengthen customers’ lifetime value & maximize revenue.
4 – Keep Pricing Transparent
According to the Baymard Institute Study, one of the primary reasons why customers abandon their shopping carts midway is because they can’t see all the fees/charges associated with the product they intend to purchase upfront.
This is why it is crucial to list down and display every single fee or charge on the one-step checkout page.
You see, trust is extremely important but also difficult to build, which is why making the pricing transparent is exactly what you need to do for winning your customers’ trust.
5 – Provide Lots of Payment & Shipping Options
There are a lot of different payment preferences among online shoppers. And this is mainly because we now have a plethora of credit card brands and other payment alternatives such as Google Pay, Apple Pay, Samsung Pay, Braintree, Paypal, Stripe, etc.
But, did you know that if you add a single more payment option to your eCommerce store, your conversion rate could be tripled?
Yes, you heard it right. Online shoppers expect tons of options when it comes to payment as well as shipping.
So, it is highly recommended to provide as many options as possible to satisfy them and you’ll definitely see a steady increase in conversion rate.
6 – Cross-Sell & Up-Sell
Cross-selling & up-selling is critically important in the eCommerce business if you want to maximize your turnover.
In case you don’t know, up-selling is all about recommending a better version of the currently selected product.
Cross-selling, on the other hand, is all about recommending other products to buy with the currently selected product in the shopping cart.
Cross-selling & up-selling basically provides more choices, which later turn into more invoices, increasing the overall order value.
7 – Let Customers Choose Delivery Date
The last one-step checkout tactic to maximize your sales & turnover is to allow your customers to choose a delivery date of their choice for their orders.
This helps to create a win-win situation because it allows you to avoid making false promises, while the customer can receive the package on his desired day hustle-free.
All this, in the end, helps to establish a strong relationship with your customers.
And the best part is, if your store is based on Magento 2 platform, then you can easily incorporate this functionality by integrating Magento 2 Delivery Date Extension, which allows customers to not only select date but also time to receive delivery of their orders.
Ending Thoughts…
So, these are the top one-page checkout tactics that you should apply in your eCommerce store to maximize your turnovers.
We hope that you found this post helpful. If you have any thoughts or doubts, please ask them in the comments below.
In a nutshell, Magento 2 One-Step Checkout Extension is absolutely a must-have extension for Magento 2 stores.
Check our Front and back-end demos to explore more exciting features of our Magento 2 One Step Checkout Extension.
Also, you can refer this Magento 2 One Step Checkout Extension’s FAQ Page for most common questions and it’s answers.
And if you need our professional assistance with one-step checkout integration or optimization, feel free to contact us anytime.
