A recent report from GoDaddy mentioned that on average, nearly 16 e-commerce stores are launched daily.
Ecommerce is no more a trend or luxury, it has become a necessity for stores to build an online presence and expand the reach to out to the audience. This increases the competition for brands to become the first priority of customers. The availability of the internet has created a complex buying process for customers as well as sellers, customers tend to research the prices online, try the products on an offline store, compare various e-commerce stores and whatnot.
To make this comparison game strong and win the customer, personalization must always be on top of the priority list of store owners. Out of other e-commerce development platforms, optimizing sales and making it sales-ready is easier with Magento. Magento personalization strategies can help your company build it a solid revenue scaling business.
The process utilized for enhancing customer engagement with advanced tactics and practices on your Magento store is known as Magento personalization. To develop an all-around personalization strategy on your Magento store, here are certain strategies that you can work upon, to boost revenue on the online store.
Loyalty Programs
A loyalty program is basically a win-win situation for both, the customer as well as the store owner. When customers are offered an incentive for the purchase and collect points on their purchase, they are likely to spend more for an added discount on the product. It offers a competitive advantage to the store over other e-commerce stores.
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Email Marketing
Inviting your customers to check out the collection via email offers a different level of personalization. Not only invitation, but you can also send various types of emails such as abandoned cart email, Up-sell and cross-sell email, out of stock notifications, re-engagement emails, etc. Even though it is one of the most common tactics, if done rightly, this can be one of the most powerful tactics to boost sales and provide personalization.
Abandoned Cart Email Magento 2 Extension by MageDelight is just the perfect extension you might need for this purpose.
The FOMO Strategy
FOMO(Fear Of Missing Out) means building an emergency of making the purchase. This tactic has a very emotional grip on the customers. Messages such as “Only a few hours to end the offer”, “Last Few Left in Stock”, and a digital clock ticking the offer period creates a sense of fear in the mind of customers of missing out, leading them to make a purchase sooner.
Home Page Optimization
Your website is the very first thing that creates an impression of your store in front of customers. The home page is considered to be the most important aspect of your website. Even though the visitors come through direct links or landing pages, a huge number of visitors come to the home page as well. The home page is where the first impression is built. If the user does not stay back after looking at the home page, it’d be rare when they’ll make a purchase from your store. You can make several customizations to your home pages such as have a search box, implement CTA offer in top banners, user-friendly designs, highlight the offers in the first fold and a lot more.
Pricing and Offer Optimization
Run location-based offers to your top regions. It is an effective tactic for global brands selling in multiple countries. The best way is to spot your top-performing countries and build location-based offers for each region with the help of historical data and visitor preferences. This will surely help you with enhanced customer loyalty, helps in word-of-the-mouth publicity.
Wrapping Up
If you are looking to skyrocket your sales, these tactics can help you add value to your store. In this age of increasing competition, offering a personalized shopping experience on your online store is mandatory to stand out of the crowd and top on the customer’s preferred list of stores. Browse through our premium Magento 2 extensions to offer extraordinary customer experience and personalized solutions to your Magento store.
