If you run an eCommerce store, then you must already be using multiple tools or marketing channels to drive more traffic & increase sales.
In fact, we now see new channels every day coming to life. These channels often help to expand the reach in the digital space one way or the other.
One of these channels is Push Notifications. Although push notifications are not new, but it has certainly helped lots of eCommerce businesses increase customer engagement & overall sales.
In fact, a study by eCommerce Statistic also revealed that the conversion rate from push notifications has seen a whopping 500% year-over-year increase.
Simply put, push notifications are basically a new weapon in the eCommerce business’ arsenal to boost traffic & drive a massive number of sales.
And in this post, we’re going to talk about what exactly are push notifications and how are they beneficial for eCommerce stores.
What is a Push Notification?
Push notification, as the name suggests, is a type of notification that is pushed as a popup message on a web browser.
They work very similarly to mobile app push notifications except the fact that they work on websites instead of mobile apps and can be accessed via any device such as desktop, smartphone, tablets, etc.
Now, the web push notification is an extremely powerful & effective marketing channel that has recently adopted by eCommerce businesses across the globe.
They help eCommerce stores to keep their customers updated about the latest important information, make announcements about upcoming sales, offers, events, and ultimately drive more sales.
Below, we have shared the 5 best benefits of push notifications for eCommerce stores.
5 Best Benefits of Push Notifications for eCommerce Stores
Web push notifications, when used wisely, can contribute an immense amount of value to your eCommerce business.
Here are the 5 benefits of eCommerce push notifications that you must know about.
1 – High Opt-In Rate
Unlike regular pop-ups that demand visitors to enter their email addresses, web push notifications eliminate the need for asking for any information.
All it requires is a single click to opt-in to receive push notifications. And this is why web push notifications have a high opt-in rate compared to regular pop-ups or email newsletters.
Besides this, push notifications also make it easy especially for those visitors who hesitate to share any of their personal information online.
2 – Instant Communication
Web push notifications help to establish instant communication with your audience.
In fact, any update or message gets delivered to your audience as soon as it is initiated to be sent from the back-end. As a result, it gives you a high real-time reach to your audience.
For instance, if you’re going to announce a flash sale, web push notifications can be extremely beneficial in such a case.
3 – High Engagement
Compared to email where the URL to redirect visitors to a specific location needs to be placed inside the content, web push notifications require only one tap to take visitors to a specific location.
So, if you can entice your visitors with your push notifications headline, you can most certainly receive a very high engagement rate.
4 – Turns Visitors Into Subscribers & Subscribers Into Customers
Web push notifications are one of the best ways to turn your visitors into subscribers & subscribers into customers.
You see, when visitors opt-in to receive notifications, that means they already like you as a brand. They’re impressed with your products which is why they don’t want to miss any future updates.
So, when visitors opt-in for web push notifications on your eCommerce store, they’re not just subscribers but also prospects who have the potential to purchase from your store in near future.
Recommended: Magento 2 Subscriptions Extension
5 – Increases Traffic
Another major benefit of push notifications is that it increases your traffic significantly.
However, for push notification to work its best, the message must contain something worth visitors’ attention.
So, if it something tempting, you will definitely see a significant rise in your traffic. For example, if you’re running a limited-time discount offer, push notifications can help to bring a lot of real-time traffic to your eCommerce store.
Final Thoughts…
Push notifications are undoubtedly one of the best & highly-effective channels to grow your eCommerce business.
And if your eCommerce store is based on Magento 2 platform, then implementing the push notifications functionality is extremely easy.
All you need to do is integrate MagDelight Push Notifications Extension and you can instantly start setting up multiple push notifications in your store.
With that being said, if you have any questions regarding the push notifications Magento 2 extension, feel free to contact us anytime for help.
