You have worked hard in attracting new visitors to your Magento store. You have spent days, and weeks in designing the perfect landing page to drive the traffic swiftly to the checkout. However, if all those customers don’t make it through the checkout process, none of that really matters!
According to the Baymard Institute, “The average documented online shopping cart abandonment rate is over 69 percent. Some sites see as many as eight of every ten visitors move items to the cart, but leave without buying.”
Checkout is the most important part of your store. It is the place where your visitors turn into your enduring customers. Even a slight confusion on the checkout may lead to a lost sale. This is why it is crucial to ensure that there’s absolutely nothing in your checkout process confusing your customer to proceed further.
When it comes to default Magento configuration, there are limited options available to control your payment methods. Let’s say you want to disable cash on delivery for cart total ≥ $X. The default Magento configuration does not have any such option. You can either disable it for the entire store or keep it enabled.
Magento store owners needed a robust solution which can help them control payment options based on various cart, customer, or product attributes. Realizing their needs, we developed Magento 2 Payment Restrictions Extension. It is our latest innovation that will help you enhance the overall checkout experience by automatically hiding the payment methods that are not available for a particular customer.
With our Magento 2 Payment Restrictions Extension, you can…
- Create unlimited payment rules
- Limit payment methods for specific audience
- Limit payment methods for specific store view(s)
- Discard subsequent rules
- Create restrictions based on product attributes
- Restrict payment method for specific dates
- Use shipping info to create payment restrictions
Optimize Your Checkout Process with Payment Restrictions for Magento 2
Now, let’s delve into strategies to optimize your checkout process for a seamless and conversion-friendly experience.
Mobile-First Checkout Process:
Mobile commerce now accounts for 25% of online sales, making a mobile-first checkout crucial. Optimize your website for mobile devices to prevent potential sales loss.
Guest Checkout:
Offer a guest checkout option to eliminate friction. Customers prefer a hassle-free experience, and asking for registration only after the order is placed reduces friction.
Capture Emails Early:
Capture customer emails before checkout to enable recovery strategies. If a customer abandons the process, use email reminders to potentially recover the sale.
Simplify Checkout Page:
Remove distractions by eliminating the header and footer from the checkout page. This keeps customers focused and reduces the chance of them leaving the page.
Transparent Shipping Costs:
Prevent surprises by offering free shipping or implementing a minimum purchase threshold. Alternatively, consider a membership program to offset shipping costs.
Diverse Payment Options:
Integrate digital wallets and buy-now-pay-later solutions for a smoother checkout. Providing multiple payment options caters to various customer preferences.
Minimize Coupon Dependency:
Avoid drawing excessive attention to the coupon field, preventing customers from leaving the site in search of discounts. Use coupons judiciously.
Cross-Sell and Up-Sell:
Leverage cross-selling and up-selling to increase sales. Suggesting complementary products or higher-tier items enhances the total order value, contributing to higher revenue.
Implement these proven strategies to optimize your checkout process, reduce abandonment rates, and create a positive shopping experience for your customers.
“Also Read: How to Restrict Some Payment Methods in Magento 2?”
Conclusion
In conclusion, optimizing your checkout process is paramount for turning visitors into loyal customers and combating cart abandonment. MageDelight’s Payment Restrictions Extension for Magento 2 is a valuable tool, streamlining payments and enhancing the overall checkout experience. By tailoring payment methods based on specific criteria, you ensure a seamless journey for your customers. Additionally, the strategies provided for checkout process optimization, from mobile-first design to transparent shipping costs and diverse payment options, empower your e-commerce venture. Embrace these enhancements to elevate user satisfaction, boost conversion rates, and establish a lasting connection with your audience. With MageDelight, your Magento 2 store is equipped for a future where efficient, personalized, and user-friendly checkouts define online success.
Check our Front & back-end demos to explore more exciting features of our extension.
Also, you can refer this Magento 2 Payment Restrictions Extension’s FAQ Page for most common questions and it’s answers.
And if you need our professional assistance, feel free to contact us anytime.
