The eCommerce industry is progressing at an unimaginable pace. And with it, the behavior of online shoppers, their needs, likes, dislikes, and overall online shopping trends have also changed.
Now, just arming yourself with the knowledge of the latest Magento 2 trends will not get you anywhere.
If you really want to gain a competitive edge in the market, it’s of utmost importance to implement the latest Magento 2 trends in your eCommerce store.
Below, we’ve explained the 5 latest Magento 2 trends that will dominate in the year 2022 and help to gain a competitive advantage.
So without wasting any more time, let’s get right into it!
Top Magento 2 Trends to Consider Implementing in 2022
Let’s dive in and discuss the 5 Magento 2 trends that every Magento store owner should consider implementing in 2022.
1 – Voice Search
Voice Search has driven the entire eCommerce industry to a whole new level in the past few years.
According to a study, the number of customers who shopped online via voice search was just 3% in the year 2018. But the same number is forecasted to reach 18% by the end of 2022.
This significant rise in percentage clearly indicates how fast voice commerce is going to grow in the near future.
Now, if you want a piece of that pie for your eCommerce business, then it’s essential to make your Magento 2 store voice search-ready.
For starters, you can add the most relevant language to your target voice search users.
Furthermore, you can also create a FAQ page and all relevant questions and their answers.
All these activities will help you to get your Magento 2 store in front of your target voice search customers.
2 – Augmented Reality
Augmented Reality is another trend you must consider implementing as it can help you skyrocket your sales to a great extent.
Augmented Reality, also known as AR, is an advanced technology that allows online shoppers to visualize how a product will look in their surroundings.
LensKart, for example, has leveraged AR technology to let its customers capture their photos and witness how different spectacle frames will look on their faces.
In fact, customers can even look at how a spectacle frame will look from the sides.
3 – Artificial Intelligence
Artificial Intelligence has revolutionized the eCommerce marketing landscape.
AI technology basically identifies the behavior as well as needs of the customers through different kinds of data and helps businesses to discover the best way to serve them and fulfill their requirements.
In fact, leading eCommerce giants like Amazon have been effectively leveraging AI technology for many years.
Below is the screenshot of Statista showing the growth in revenue from AI:
According to Techjury, AI technology has proven the improve the productivity of a business by up to 40%.
Furthermore, a Business Insider report also revealed that 85% of customer engagement was operated by chatbots in 2020.
4 – Live Streaming
Live Streaming, in the last few years, has gained tremendous popularity in the digital world. It usually includes taking live webinars on various digital platforms.
In the eCommerce industry, live streaming is basically the replica of a physical store experience. With live streaming, a Magento 2 store owner can easily live-chat with customers, solve their queries, and provide more product information.
Moreover, when shopping online, most customers examine the product as much as possible through photographs as well as demo videos.
According to a survey by InVideo, 66% of online shoppers prefer seeing at least 6 photographs & 3 videos of a product they’re planning to purchase before making a decision.
5 – Progressive Web Apps
Progressive Web App, or PWA, is the most popular trend in the eCommerce industry right now.
From small startups to industry giants, all sizes of eCommerce business owners have already adopted PWA technology to gain a competitive edge in the market.
PWA technology basically converts your regular Magento 2 store into an app-like experience that can be directly accessed from web browsers on smartphones.
To understand the power of PWA technology, take a look at the below screenshot comparing the returning customers of the mobile website & PWA store.
And the best part is, it’s extremely easy to convert your Magento 2 store into a Magento PWA store.
All you need to do is leverage Magento PWA Studio. And in case you don’t have the in-house talent to do the job, you can always approach Magento PWA Development Agency for professional assistance.
Summary
And there you go!
These are the top 5 Magento 2 trends that will dominate the eCommerce industry in 2022.
We hope that you found this post helpful. Now, if you’re ready to implement these trends in your existing Magento 2 store and need to hire Magento Development Agency, feel free to reach out to us at any time.
