Taking your business online is the best decision you have made for the exponential growth of your business. Building an online presence is a great way to boost revenue growth and increasing the target audience.
But while building an online store, the store owners are majorly confused about what all features and functionalities are the basic and must-haves. To help the store owners solve this confusion, we have summed up 33 must-have features. To prove our points and save your time, we have also mentioned feature-specific statistics in the infographic. Let us begin:
Featured Product for New & Best Selling
Labeling your featured products as ‘New,’ ‘Best-Selling,’ ‘Limited Edition,,’ etc., has a direct impact on its sales.
In addition to offering a product’s detailed information such as features, price, ingredients, and usage, featured products with custom labels help to enhance the appeal of the product and instantly catch shoppers’ attention.
According to a recent report, products with labels like ‘hot,’ ‘trending,’ ‘best selling’ etc. attract 2X more customers than the products without any label.
This is why adding custom labels to your featured products either manually or automatically is beneficial for increasing sales.
One easy way to add custom labels to your featured products is through Magento 2 Product Labels Extension.
If you own a Magento 2 store, you can easily add custom labels to your featured products using our Product Labels extension. This will help draw the attention of potential customers.
FAQs Related to Product & Policies
The FAQ page or section is one of the most important elements in your eCommerce website.
It helps to instantly answer potential customers’ most common questions and serve them at any stage of purchasing journey.
This, in turn, helps to increase conversions, establish trust, and save time for you as well as your potential customers.
According to a recent survey, 60% of online shoppers have also admitted that their go-to channel for simple inquiries is the website’s FAQ page.
However, the FAQ page or section in your eCommerce website must be well-thought-out and not slapped together as an afterthought.
Fortunately, we have the perfect solution for this!
Our Magento 2 Product Questions & FAQ Extension helps to close the information gap that your customers might find on the store. It does this rightly by allowing them to search for answers from the FAQ section using either keywords or tags.
In simple words, our extension will facilitate your customers to ask questions about any specific product and receive knowledge-based answers instantly.
Simplified Payment Methods
In order to run a successful eCommerce business, you must focus on improving the customer experience in your eCommerce store.
And one way to offer a positive customer experience is by offering popular payment methods such as Stripe in your eCommerce store.
According to SimilarTech, Stripe currently has the second biggest market share worldwide, with over 546,00 websites using it as a primary payment method.
With our Magento 2 Stripe Extension, you can easily integrate and provide Stripe as one of your store’s payment methods.
Our Stripe Magento 2 extension comes with all necessary features and customization options to help you provide smooth shopping experience.
Social Media Login Buttons
Social Media login basically allows your customers to completely avoid the manual registration and login process by using their existing login information from social media platforms like Facebook, Twitter, LinkedIn, etc.
According to a report by WebHostingBuzz, 77% of consumers consider social media login as a necessary functionality in all websites.
Another report by BizReport also revealed that 92% of online shoppers abandon an eCommerce website rather than recover their lost login information.
The point is, social media login functionality is no longer a luxury but a necessity among eCommerce websites.
This is why we always recommend integrating our Magento 2 Social Media Login Extension to all our clients.
Our extension will not only help you to facilitate your customers with hassle-free registration & login through social media platforms, but it will also increase the odds of customers making a purchase rather than abandoning your store during checkout.
Shopping Cart
A shopping cart basically helps online customers maintain a record of the products they intend to purchase from an eCommerce store.
Now, since the concept of eCommerce is all about selling and buying goods online, it is extremely crucial for eCommerce business owners to make the shopping cart functionality in their eCommerce store as efficient and customer-friendly as possible.
According to research, 23% of online shoppers abandon their shopping carts just because they couldn’t find the total amount of their order.
Baymard Institute’s study also revealed that another major reason for shopping cart abandonment is crashes and errors that occur while customers are trying to access the shopping cart page.
Fortunately, it is possible to bring back some of these lost customers by simply sending an abandoned cart reminder email.
We’ve developed a perfect solution to assist eCommerce business owners like you to retarget your lost customers – Magento 2 Abandon Cart Email Extension.
The Abandon Cart Email extension basically boosts sales by sending automated custom emails offering various kinds of coupon codes and reminding potential customers about their cart abandonment.
With the help of this extension, you can easily and efficiently recover abandoned carts and increase conversions on your eCommerce store.
Advanced Search Bar
The search bar is one of the most crucial functionalities for any eCommerce website. In fact, 30% of all eCommerce website visitors use the search bar to navigate and find products they’re looking for.
Not only that, but site search visitors also have a high level of purchase intent, and they’re 5-6 times more likely to convert when compared with non-site search visitors.
And most importantly, eCommerce websites with advanced search functionality has witnessed a 43% increase in conversion rate.
This data proves how critical it is to build an advanced search functionality in an eCommerce website that returns the perfect search results based on customer inputs.
So, if you’ve not yet implemented an advanced search functionality in your eCommerce website, we highly recommend integrating Magento 2 ElasticSearch Extension to enhance customer satisfaction and boost conversion rate in your eCommerce store.
Push Notifications
If you want to grow your eCommerce business, you need to communicate with your target customers in ways that they engage in.
And today, push notification is the best way to accomplish just that.
In other words, Push Notifications have now become one of the most important functionalities among eCommerce websites.
According to research, the open rate of push notifications is 50% higher than emails.
What this simply means is that push notifications are capable of attracting more attention and sales.
But at the same time, it is also important to combine personalization with push notifications in order to drive engagement level to the next level.
With our Magento 2 Push Notifications Extension, you can easily accomplish both, complete personalization & boosted engagement rate in your eCommerce website.
The extension is very easy-to-configure and allows customers to even subscribe to your store with a single click.
Multi-Language & Currencies Support
Offering a localized and personalized eCommerce store makes the customers feel special and enhances customer experience. Personalization is no more the future of the eCommerce business; the age of personalization is already here. Multi-language and currency support is the best way to offer a personalized experience on your eCommerce store.
To illustrate, Neil Patel increased search traffic by 47% in three weeks when he translated his content into 82 languages.
With our Magento 2 Store Switcher Extension, you can offer multi-language and multi-currency support along with the support for multiple websites. This extension is your key to boost sales and enhance the customer experience.
User-Friendly Navigation
The header part of a website is a very important one.
According to a study, online shoppers spend about 23% of their attention, looking at a website’s header section.
Therefore it is critical to provide user-friendly navigation in your eCommerce website.
User-friendly navigation simply means it should help online shoppers easily and quickly find products from your eCommerce store’s navigation menu.
So, to help eCommerce store owners like you with eCommerce store navigation, we’ve built a perfect solution. – Magento 2 Advanced Layered Navigation Extension.
When you integrate Advanced Layered Navigation extension to your eCommerce store, you can make the navigation of your store simpler. Also, it will contribute to boosting the SEO rankings of your store.
Quick Product & Category Appearance in Menu
On an eCommerce store, the appearance of the product and category matters a lot to enhance the customer’s personal experience. Creating a dynamic navigation menu eases the entire customer journey on the eCommerce store and makes the product search quick.
According to one popular CMS (Content Management System), they’ve seen an increase in mega menu usage of 400% over the past 24 months.
Build user-friendly navigation on your eCommerce store with the best Magento 2 solution in the market – Magento 2 Mega Menu Extension.
When you integrate the Mega Menu Extension to your Magento 2 store, not only does this extension smoothen the navigation, but it also comes with the ability to create a menu that redirects users to CMS pages, Category pages, and any external URL via top level/sub level menu items.
Store Locator & Finder on Google Map (Pickup will be an Add-on)
Getting the order delivered fastest is something customers look forward to nowadays. eCommerce giants have come up with an incredible way to cater to this requirement of the customers. Let the customers order online and pick the order from an offline store. Helping them locate your nearby store and find it on Google Map attracts the customers.
According to research about global shopping behavior, About 45% of global shoppers buy online and then pick up in-store, which offers them a more flexible way to purchase and receive their items.
Having an absolutely fine and seamless customer experience on the eCommerce store is no more a luxury but a necessity. We’ve got a perfect solution to help you – Magento 2 Store Locator and Pickup Extension.
If you are looking to offer just locator and finder functionality, we also have Magento 2 Store Locator Extension to help you offer just the single functionality.
When you integrate the Store Locator and Pickup Extension to your eCommerce store and make the shopping experience seamless, it also helps attract repeat purchases.
Seamless Checkout
Let’s say that you’ve worked really hard to attract potential customers to your eCommerce website.
Now, if those potential customers don’t make it through the checkout process to place their orders, all your hard work will go ashtray.
In other words, checkout page optimization is often one of the most overlooked parts of eCommerce websites. And if you don’t properly optimize your eCommerce store’s checkout process, you’ll definitely fail to convert your visitors into buying customers.
So, to help you combat this challenge, we’ve developed a perfect solution. – One-Step Checkout Magento 2 Extension.
One-Step Checkout, as the name suggests, allows eCommerce store owners to design the entire checkout process using a single form on one page.
One-step checkout’s primary goal is to get the customers through the checkout process as fast as possible.
According to a survey by Baymard Institute, 21% of online shoppers abandon their shopping carts due to a long or complicated checkout process.
But with our Magento 2 One Step Checkout Extension, you can easily reduce your cart abandonments occurring due to the complicated checkout process.
The extension is equipped with lots of well-thought-out features and customization options that allow you to make the checkout journey and experience highly smooth and efficient.
Product Filtering & Sorting Options
When shopping in an eCommerce store, customers may have a preset product type in their minds. Sometimes, even the color, size, brands, everything is already set in their mind. So to help those customers directly search for a particular product, the store can provide product filtering and sorting options to make the shopping quicker.
According to a survey, Site search queries increased at a year-over-year rate of 75%, search result clicks rose 70% year over year.
For Magento 2 stores to offer the finest search experience and smooth sorting options, we have come up with a perfect solution. – Magento 2 Product Parts Finder Extension.
This is one of the best modules to let online stores allow users to search for products with make, model, year, and many more filters & display advanced filters on any page of the store.
Size Guide
If an online store is a multi-brand store, the size in every brand can differ. That is why it is great to offer a guide for size reference to the customers. The size guide is one of the must-have functionalities to make the shopping experience quicker and better. For instance, a size of 4 in the US can be 8 in the UK.
As per industry data, the return rates follow between 30% to 40%, with the most common reason being improper ‘Size’ charting.
Reduce return rates by offering a detailed size guide on eCommerce stores with our amazing solution – Magento 2 Size Chart Extension.
With this extension, you help your customers choose their fittable items and reduce product return chances with a clear size guide popup on your store.
Elaborated Product Descriptions
A product page with detailed information about the product is a great way to attract customers and enhance the customer experience on an eCommerce store. If you plan to add every detail such as customer manual, licenses, images, warranties in the form of attachment, you are on the right track towards acing at delivering the finest customer experience.
According to research, 40% of people read extra product information or details before making a purchase decision.
And to help you through the journey, we have a perfect product in our variety of Magento 2 Extensions. – Magento 2 Product Attachments.
Our solution makes it easier for the store owners to attach unlimited files to the products.
Social Sharing Buttons
Social networks have become a very important form of marketing. For your eCommerce store to make the most out of social media, social sharing buttons are a must-have feature. This functionality also helps to boost the social media engagement on the store.
According to a GeoMarketing report, One-third of online purchases begin on social platforms.
To help the store owners seamlessly add the eCommerce store’s social sharing option, we recommend our Magento 2 Social Media Promotions Extension.
By integrating our extension, store owners can allow your customers to share the products on Twitter, Pinterest, WhatsApp, and seamlessly integrate your store to Facebook.
Delivery Checking
No customer would like to add a few products in the cart and at the end learn about the delivery unavailability to their address. This often leads to customers going away and never returning again. Hence, letting them check delivery availability beforehand saves a lot of time and helps them find another product.
According to a report, 84% of customers will not return to a retailer after one poor delivery experience.
We have a perfect solution to help the store owners with letting customers check the delivery. Our Magento 2 Delivery Availability Checker Extension will help you accelerate the delivery process by allowing your customers to check their zip code delivery & shipping availability on the product page.
Easy Return Policy
Effective returns management is just another vital and highly important functionality for eCommerce stores. Generally, customers meet a lot of difficulties in returns and refunds if they have bought something they regret.
Research says 44% of shoppers say they aren’t likely to return if they have a poor returns experience.
Our Magento 2 Extensions catalog has the best solution for the store owners to effortlessly manage the return and order exchange. Integrate our Magento 2 RMA Extension and improve loyalty, customer retention, and satisfaction on the eCommerce store.
SEO Friendly Website
The research mentioned 43% of E-Commerce Traffic comes from organic Google Search.
Isn’t this enough to illustrate the importance of search engine optimization for the eCommerce store? SEO has a very high conversion rate too. So it is necessary to build an eCommerce website that is SEO-friendly. For Magento 2 store owners to worry less about SEO, we have an advanced SEO Pro suite.
Our Magento 2 SEO Extension is everything you need to improvise the Search Engine Optimization of your Magento 2 store. It is an All In One SEO Suite to fix the On-Page issues, Create HTML & XML Sitemap, Generate Meta Tags, Resolve broken & Canonical Links, Adding Facebook Pixel, and much more.
Secure Payment Method
It is the responsibility of the store owners to offer a safe and secured payment experience to the customers. With an easy payment option also comes swift and seamless checkout. Integrating payment gateways makes online shopping as easy as possible.
It is observed that more than 40% of customers cancel their purchase if the checkout/payment method is tedious or complex.
Authorize.net is one of the most popular payment processors. They offer easy, safe, and affordable credit card and eCheck processing. We offer Magento 2 Authorize.net CIM (Customer Information Management) extension that allows the customers to save their payment details directly on the Authorize.net servers.
Shipping Options
The pandemic has divided us into two parts – Containment Zone and Non-Containment Zone. Offering better service to those in the non-containment zone and restrict shipping to those in the containment zone is now the must-have feature for every eCommerce store. You can also offer functionality to deliver only essential items in the containment zone.
It is seen that 52% of shoppers prioritized guaranteed delivery dates over free shipping.
We have a perfect Magento 2 Solution for this as well. Magento 2 Shipping Restrictions by MageDelight helps you restrict specific shipping methods based on the pre-defined product, shopping cart, or custom attributes. Our Magento 2 Extensions are feature-rich to help our clients deliver the best customer experience on their eCommerce store.
Low Stock Alert
At times when the inventory is about to end, it is good to notify customers about it. Letting customers and guests subscribe from the product page about the out-of-stock and low stock alerts. It helps in improving the customer’s shopping experience in the eCommerce store.
The research mentioned back-in-stock/out-of-stock alert emails achieve a 22.45% conversion rate.
To help you seamlessly integrate the alerts feature, we have a wonderful Magento 2 Extension. Magento 2 Out of Stock Extension helps store owners keep customers and guests updated about product stock status and price changes.
Our extension also helps you better understand your visitor’s preferences and know the products which are in demand.
Special Offers & Discounts
Offering special offers and discounts is just an advanced form of delivering a personalized experience. Personalized bundle offers, discounts encourage the customers to shop more and make a purchase right away.
A study says 75% of online shoppers prefer brands that personalize their shopping experience.
With MageDelight by your side, worry no more about developing such features. We offer a product for every feature required by the eCommerce store owners. Our Magento 2 Product Bundled Discount Extension helps you build bundles of up-sell or cross-selling products with special prices and boost conversions.
Hassle-Free Refunds
There are times when the store owner might have made the refund right away, but the banks take a few days to credit it in the customer’s account. This is when the functionality to offer store credits comes in handy. It is one of the easiest ways to make hassle-free and quick refunds.
A survey mentioned that 88% of customers would limit or stop shopping with a merchant that took too long to credit the refund.
Hence to help you avoid losing loyal customers, we’ve brought the right fit for our customers. Magento 2 Store Credit Extension helps you increase sales & save your time by automating your store’s credits and refunds process through virtual credits.
Installment/EMI Payment Options
While selling the products at hefty prices, offering an option to make payment in installments/EMI enhances customer satisfaction. You must allow the customers to make a partial payment while purchasing and accepting the rest of the installments.
Over 40% of online-centric merchants (more than half of the sales occurring online) are now offering this payment option at checkout, and another 43% are either in discovery, planning or considering the partial payment adoption.
We have a flawless Magento solution to help the store owners offer partial payment functionality on the eCommerce store. The Magento 2 Partial Payment Pro Extension helps the store owners offer functionality to the customers to make a partial payment while purchasing and the rest of the amount in installments, layaway plans or EMIs.
Subscription & Recurring Payment
The subscription eCommerce economy has grown by 100% a year over the past five years, and women account for 60% of subscribers. (source: McKinsey)
Is it high time to implement such functionality in your eCommerce store? Yes, it surely is. Letting customers subscribe for the products they might need frequently makes the shopping experience quicker and better.
Build an excellent subscription model with our high-end Magento 2 Subscription Extension. With this extension, you can start offering your customers the option to subscribe to your products as per their needs.
Reviews & Testimonial
Reviews and testimonials play an important role in the purchase journey of a customer. For an eCommerce store, it is necessary to let customers speak about their experience in the store. Other than that, the customers that are visiting your store for the first time will get an idea about your products and services. So to display testimonials and let customers give testimonial is an important function on the eCommerce store.
50% of shoppers age 18-34 trust online reviews more than word-of-mouth (Source)
Our Magento 2 Testimonial Slider Extension helps collect and display feedback/testimonials from the customers. You can also get an intuitive slider designed to showcase testimonials to build trust among customers.
Loyalty & Rewards
Rewards and gift cards are appreciated on offline stores as well as online stores. With holiday season coming up, it becomes a trend to offer facility of gift cards and rewards on eCommerce stores.
According to the stats by Gift Card Granny, 72% of the customers spend more than the gift card amount while purchasing a product.
Our Magento 2 Gift Card Extension will help store owners let customers buy unlimited gift cards for friends and relatives. It helps you with physical as well as virtual gift cards to be sent over email or post.
Recommended Related Products
To encourage customers to purchase more products, recommending related/similar products is just an amazing idea. It is the right step towards offering a personalized experience. Along with enhanced experience, it also ensures a higher conversion rate and returning customers.
The research found that online retail browsers who engaged with a recommended product had a 70% higher conversion rate during that session.
We have an extension to help you dynamically showcase the related products. Integrate the Magento 2 Automatic Related Products Extension and create an opportunity to boost the cross-sell revenue with a chance of complimentary product sale.
Multi-Vendor Panel
Multi-vendor marketplace retains nearly 90% of customers than single ecommerce stores.
Sales through multi-vendor marketplace script will be thrice more than regular online ecommerce stores by 2021.
The eCommerce industry’s advancements haves taken a quick shift towards offering products from multiple sellers (multi-vendor marketplaces). Online stores are no more demanded and they are converted into marketplaces. But owning a marketplace comes with its own responsibilities and benefits. But to offer a marketplace with numerous features and functionalities, the store owners must have a well-experienced and professional Magento Development partner or a perfectly developed marketplace suite.
Well, MageDelight can be both, an expert partner with a well-crafted multi-vendor marketplace suite. Transform your existing Magento 2 store into a thriving eCommerce marketplace like Flipkart or Amazon. Our Rocket Bazaar Magento multi-vendor Marketplace Suite comes with a robust admin and vendor panel, amazing storefront and marketing features, seamless order and payment management, and various other enhancements.
Taxes & Extra Fees
It is difficult for store owners to offer additional services like gift wrapping, quick delivery, and free of cost shipping. This may sometimes lead to low-quality services. But charging additional fees for the extra services and then deliver the best services to the customers.
We also have an extension to make your life easier with quick taxes and extra fee integration on the eCommerce store. Our Magento 2 Extra Fees Extension lets you add extra fees for additional services like gift-wrapping, quick delivery, etc. It lets you add unlimited rules based on various conditions to help the store owners boost sales by up/cross-selling supplementary services.
Promotions
Promotional offers are hard to resist.
In fact, discovering deals, discounts, and coupons has become an integral part of customer’s shopping process.
According to Hawk Incentives, as many as 97% of consumers look for deals when they shop and 92% of them are always on the lookout for promotional offers.
The point is, offering promotional offers, especially during the festive seasons can dramatically increase sales in your eCommerce store.
And if you don’t know how to introduce promotional offers, you can simply integrate our Magento 2 Advanced Promotions Extension. With this extension, you can create special cart rules to offer custom deals and discounts on your online store.
Mobile-Friendly Shopping Experience
The eCommerce industry is taking a rise in mobile traffic. Hence, building an online store that is fully featured and highly powerful on mobile devices as well as web apps is now a necessity. Thanks to PWA (Progressive Web Applications), store owners can deliver amazing experiences on both types of devices.
According to Statista’s research, mobile phone traffic made 48.91% of global traffic in the second quarter of 2019.
Well, being a leading Magento products and solutions provider, we also offer to develop Progressive Web Application. MageDelight’s Magento 2 PWA Studio is built using best-in-class coding standards and an experience of 13 years in Magento. Our PWA solution is no more dependent on Magento’s progress on PWA; it is 100% open-source, scalable, and flexible to any third-party GraphQL, vision, or capability.
So, these were the most important functionalities that an eCommerce store must-have. Of course, depending on your business and product types, you can modify these functionalities to suit your needs or add other ones.
Overall, this post provided you an essential overview of the features & functionalities that an eCommerce store must have to survive & thrive in today’s competitive market. . Develop a fantastic and fully-featured Magento eCommerce store with us.
