Being the largest social media platform in the world, Facebook is the best place to attract the right customers and boost your eCommerce sales.
Yet, too many eCommerce business owners are still unsure about trying Facebook.
But, if properly used, Facebook can be highly beneficial for any kind of eCommerce business.
According to research, the largest number of eCommerce orders come from Facebook with a whopping %152 ROI.
So, if you’ve not yet started to use Facebook, then chances are you’re losing a lot of opportunities to make more sales.
But, to help you out, we’ve listed 5 sure-fire and straightforward ways you can easily drive more eCommerce sales from Facebook.
5 Easy Ways to Boost eCommerce Sales using Facebook
With 2 billion+ monthly active users, Facebook has become the biggest social media marketplace where brands can easily connect with their potential customers.
What’s even more surprising is that Facebook is also the second biggest traffic source after Google. And the best part is, there are lots of different ways Facebook can help you attract more customers and boost eCommerce sales.
Below are top 5 ways to boost sales using Facebook ads for eCommerce.
1 – Offer a Discount
This is a must-do for every type of eCommerce business. You see, us humans love discount offers, and sometimes even if a customer is not actively looking to purchase a specific product may end up buying it just because of a discount.
So, on your Facebook page, you should definitely create and highlight new discount offers on your products regularly.
For example, if you’ve recently launched a new product, you can offer a limited discount offer to attract new customers and increase your eCommerce sales.
All you’ve to do is make sure that the discount you’re planning to offer grabs customers’ attention, but at the same time, it is also not disadvantageous to your eCommerce business otherwise, you’ll end up undermining your business for short-term success.
2 – Run Retargeting Campaigns
If you already have an eCommerce business, then you probably know that most potential customers abandon their carts. 72% to be exact.
And without retargeting, only 8% of these customers come back to complete the purchase process. That’s a lot of opportunities missed since those customers already expressed their interests in your products.
So, how can you get most, if not all, of them back?
Answer: Run a retargeting campaign.
Research by Wishpond already found that 70% of visitors who are retargeted using display Ads are highly likely to convert.
Image Source: Wishpond
Another study also revealed that running retargeting campaigns can help to bring back an average of 26% of potential customers who abandoned their shopping carts.
So, it now goes without saying that not retargeting potential customers is a massive missed opportunity.
To retarget potential customers, you need to remember that these people mostly only need a slight push to place their orders.
And when it comes to running retargeting campaigns, Facebook Ads have been proven to be quite effective in re-engaging potential customers who have abandoned their carts and convert them to boost your eCommerce sales.
In your Facebook Ads, you can simply ask cart abandoners if they’ve forgotten to complete the checkout process.
You can even take your ads one step further and offer dynamic discounts based on how recently the potential customers have interacted with your brand.
This will help to lure the majority of your potential customers to come back and make a purchase.
3 – Use Social Media Promotions
Social media is a powerful tool for eCommerce businesses. It not only provides an ability to engage with customers, but it also helps to directly promote your products to potential customers.
Therefore, it’s now important to not only be active on different social media platforms, but you should also allow your existing customers to promote your products with their friends.
Social media promotions make it easy for your existing customers to directly share your products with their peers on different social media networks.
This simple strategy will not only help you to acquire a new traffic channel, but it will also boost your eCommerce sales.
4 – Use Facebook Ads to Build a Community
Regardless of the advertisement opportunities, Facebook is a social media platform first.
Most people use Facebook to connect with their peers rather than just shop. This gives eCommerce businesses an amazing opportunity to build a community with future customers.
And you can easily achieve it by using different types of Facebook Ads such as:
- Single Image Ad
- Single Video Ad
- Carousel Ad
- Dynamic Product Ad
- Collection Ad
According to a study by Facebook and Adaptly, however, creating a sequence of different types of Ads increases chances of conversions by 87% and it also gives the best results in conveying your brand’s story.
So, the more ads you show to your target audience, the higher return you’ll get on your investment.
5 – Leverage Facebook Shop
In a world filled with extreme competition, it’s difficult to reach on top and stay there.
In fact, if you don’t expand to where your target customers hang out the most, it will be impossible to grab their attention and increase your sales.
Fortunately, Facebook can help you find your target customers as it’s one of the most popular online spots where people spend a huge chunk of their time.
According to a study, Facebook users spend about 40 minutes a day on the platform and a huge portion of that time is spent on Facebook shopping.
This is already a good enough reason to start taking advantage of the Facebook Shop feature.
Facebook shop, even though it may not have as many features as an eCommerce platform, can still help you run an entire eCommerce business if you want to.
However, if you do already have an eCommerce store based on Magento 2 platform, you can just easily integrate it with Facebook Shop Integration extension.
The extension will allow you to directly sync your eCommerce store products with Facebook Shop, list your products category-wise, and redirect Facebook users to your checkout page.
This will drastically increase the chances to reach more potential customers and make more sales.
Conclusion
So, what do you think about using Facebook for your eCommerce business now? We hope that the above-mentioned strategies will help you to give your eCommerce sales a boost it needed.
And remember, just because the initial attempt was unsuccessful, it doesn’t mean you should give up. Facebook is a massive platform with all sorts of audiences, so it will take several attempts to find the right target audience.
So, keep learning from your failed attempts and improve your Facebook marketing strategy to finally achieve success and boost your eCommerce sales.
