According to the stats by Statista, consumers planned to spend 18.4 billion US dollars in 2017, 18.2 billion US dollars in 2018 for Easter which is a massive figure and the prediction states they will spend almost 18.11 billion US dollars for the 2019 Easter festival.
Now that COVID 19 pandemic has transformed the way people shop, eCommerce stores will be the first priority for customers to shop. Well, that makes you know the importance of your store being ready for the Easter traffic. Easter is a great time to make the most out of your store’s customer experience and great functionalities.
Planning to power up your store already? Your search ends here. Here are the top tips that might help you get your eCommerce store ready for Easter. In 2021, every festival including Easter will be more competitive than ever for the eCommerce store owner. Therefore, you might require to ramp up the efforts to reach out to your shoppers ahead of your competition. Only the best eCommerce marketing practices help you boost conversion as well as sales during the increased rate of shoppers at the time of Easter.
Let us have a look at the tips that can help you boost sales on your eCommerce store during Easter:
Offer Special Discounts
Easter Special Discounts are a must-have. The competition especially heats up during the holiday season, hence to stay ahead of it, you must offer Easter Special Discounts. You must consider how a well-promoted discount could help your business get an edge.
Always remember ‘Great Deals have a Special Place in your Customer’s Hearts’.
Your store must come with special offers, coupons, and gifts on this special occasion. It is necessary for the store owner to make sure that all the offers are visible to customers and mainly the Call to Actions work perfectly well.
Develop A Sense of Urgency
When there is an end date to anything, people just don’t like to miss it. Building a sense of urgency, the store owner can take advantage of the rush in traffic during Easter. The urgency pop-ups like “till midnight“, “Only 1 Left“, “Hurry Up” etc encourages customers to make a purchase right away instead of stalling it. The store owner can plan the strategy in such a way that can help them clear out last season’s products.
Optimize your Store Design with Easter Theme
What do you see first when you think of Easter? I’d like to go with eggs. Yes, Easter Eggs, engage with your visitors using the theme. You can attract your users with modern Easter games that can help you make your store more attractive and engaging.
The more your visitors feel friendly on your store, the more they are gonna shop from your store. A beautifully designed eCommerce store helps to gain better attention of customers along with enhanced customer satisfaction.
Recommended: Beautiful & Premium Magento 2 Themes for eCommerce Stores
Set up Customized Email Campaigns
Though it sounds traditional form of marketing, email remains one of the most effective eCommerce marketing strategies of all time. It is a great mean to reach out to the maximum number of audience at once. You can design and customize an email featuring the best Easter promotions. An email with intuitive designs and an attention-grabbing subject line is enough for customers to make a purchase.
You must remember that there might be several similar emails in your audience’s inbox. To stand out from the crowd and offer a well-designed email is your key to gain customer’s attention.
Shout out on Social Channels
Don’t wait for Easter to come, for posting about your offers on social channels. Begin informing your target audience about the upcoming offers. This will help your store acquire a pre-engaged audience for your products. You can create a social thread before the event arrives and plan out the social marketing of the offers smartly.
Social Media is always the right medium to start with the marketing of Easter offers. While you’re at planning the marketing campaign, don’t forget to include the social media channels in it.
Recommended: Magento 2 Social Media Promotions Extension to Boost Social Selling
We hope you’re all set to make the most out of the traffic visiting your store during Easter. We have a huge catalog of Magento 2 Extensions if you are planning to buy any extension for specific functionality.
On this occasion, we also have an Easter offer to help our clients offer extra 0rdinary customer experience during the festive occasion.
