Have you ever been to a giant brick and mortar store and spent hours collecting the things you needed? The labels weren’t accurate, the stuff was scattered, and everything was just like a mess! I’m sure that wasn’t a pleasant experience. Navigation is one of the most important aspects of any store – be it online or offline. If you get it right, rest all will take care of itself. That goes true for your Magento store, too. By deliberately designing your store’s navigation, you can make your customer’s buying journey seamless and exceptional.
A Mega Menu is by far, the easiest and most effective way of enhancing your main navigation. Such an extension will help you create visually engaging menus that stand out from the crowd. But that’s not all. The menus you design should engage and appeal to your end-users. To help you do that, here are the top 5 best practices for designing a mega menu that truly stands out…
1. Less is more:
While designing, store owners tend to overcrowd their menus with links that are not necessarily needed. Just because something can go in the menu doesn’t mean it should. You don’t want the customers to work very hard just to explore your products/store. Keeping the menus clean and minimal is a great way to sustain your customer’s attention. Moreover, such menus are easy to scan and go a long way in elevating the overall shopping experience. Unnecessary links will be only regarded as annoying distractions by your task-oriented visitors!
2. Use Appealing Images & Videos:
Mega menus are capable of accommodating images and videos into them. So why not harness them for good? They can instantly grab your users’ attention and lead them to pages flaunting your best products. For instance, you can highlight a category through an appealing image or flaunt a recently launched product through video in the main menu. Doing so will not only attract more customers but also make your navigation look attractive.
3. Be Descriptive with Your Labels:
When it comes to labeling your items, embrace concreteness rather than abstraction! Descriptive labels will not only help your visitors navigate your store more efficiently but also enable search engines to better analyze your storefront/website. For instance, don’t simply add labels such as, “Products” or “Services” – rather explicitly mention the product categories or services “Computer Accessories” or “Web Development”. This kind of labeling will make your site easily scannable by users and search engines.
4. Limit Drop-down to Two Items Only:
Have you ever had a hard time clicking through a single item due to several drop-downs in the menu? It was frustrating, right? Well, that’s exactly how your users feel when you keep more than 2 drop-downs in your main navigation. It is always advisable to limit drop-downs to two, at max.
5. Group like Items:
Knowing what goes where is the key to creating a great Mega Menu. Can a link to your “About Us” page placed under the “Products” section? Absolutely not. While designing the menu, you should ensure like items are grouped together so that it’s easy for users to quickly scan through your store.
“Also Read: How to Create Mega Menu in Magento 2 Website?”
Final Words
Navigation being an integral part of your store, you must ensure it’s seamless & exceptional. With MageDelight’s Mega Menu extension for Magento 2, you can design visually engaging menus that are easy-on-the-eyes and user-friendly! Get ready to take your eCommerce store’s navigation several notches above what Magento offers by default!
Check our Front & back-end demos to explore more exciting features of our extension.
Also, you can refer this Magento 2 Mega Menu Extension’s FAQ Page for most common questions and it’s answers.
And if you need our professional assistance, feel free to contact us anytime.
