Want to rank on top of Google search results, drive lots of traffic, and increase your eCommerce sales?
Well, you’re not alone. eCommerce entrepreneurs around the world have been at it for years.
According to the latest report, there are between 12 million to 24 million eCommerce stores in the world as of today.
But despite such a massive competition, there is still room left for new eCommerce businesses to enter the eCommerce industry and thrive in the market. There are countless eCommerce platforms available that allow almost everyone to build and launch their own eCommerce store.
However, when it comes to building an eCommerce store, Magento 2 is still considered as the best for not only building an eCommerce store but also helps to outrank competitors in the Google search results. Let’s take a look at why you should use Magento 2 eCommerce platform to build your online store.
More importantly, is Magento 2 a good eCommerce platform from the SEO point of view.
What Makes Magento 2 an Ideal eCommerce Platform?
Despite its high technical learning curve, Magento 2 is one of the most search engine friendly eCommerce platforms in the market.
In fact, if you use Magento 2 as it is and not change anything at all, you would still have a fairly good SEO framework for your eCommerce store.
Research also revealed that despite there are only 8,000 Magento 2 based eCommerce stores live on the internet, as many as 500 of them are listed on the top 100,000 sites globally.
Apart from this, Magento 2 also comes with in-built mobile-responsive functionality, meaning your eCommerce store will automatically take full advantage of Google’s mobile-first indexing with zero efforts.
All of these will ultimately increase your chances of ranking high on Google search results, help you get more visibility and drive more traffic to your eCommerce store.
However, relying alone on Magento 2’s in-built SEO framework will not work due to high competition. You’ll also need to brush up SEO on your eCommerce site to attain higher rankings and stay there.
In this post, we’ve shared the best SEO tips that will help you improve your rankings on Google, generate more traffic, and skyrocket your sales.
5 Best SEO Tips to Increase Traffic on Magento eCommerce Store
Magento is a powerful eCommerce platform that can help you outperform everyone in Google search results if done right. If you have a Magento-based eCommerce store, there are quite a few actions you can take to improve your store’s ranking in search engines.
Below, we’ve shared SEO tips that you should definitely follow to boost your rankings and increase traffic on your Magento 2 eCommerce store.
Work on Your Site Loading Speed
Slow website load times are the biggest turn off for potential customers who arrive at your eCommerce store. Google also considers website loading speed as a direct ranking signal, meaning if your online store loads slowly, it will affect your rankings in search results and thus, the traffic coming in from Google.
In layman’s terms, the longer it takes to load your online store, the more potential customers will leave your store.
According to a study, if a website takes more than 3 seconds to load, 40% of visitors will immediately abandon the site.
Therefore, it’s crucial to optimize your store’s loading speed to not only increase your customers’ experience and satisfaction but to also maintain higher rankings in search engines.
Implement Best Navigation Techniques
How your visitors navigate throughout your eCommerce store plays an important role in SEO.
For instance, if it’s difficult to navigate from one page to the next, Google will eventually notice it and drop your rankings in its search results page.
But, if you have created smooth navigation throughout your entire eCommerce store, then not only will you able to keep users longer on your online store but Google will also consider it as a positive sign. When more and more users start browsing your online store for longer, Google will see as a positive sign and improve your rankings on the search results page.
Here’s a useful article from SearchEngineJournal on best practices to improve your website navigation.
Use an SEO Extension
The success of any eCommerce business largely depends on how many customers it can attract to buy its products. And to get more customers on an online store, reaching on top of search engines is a must.
There is a funny saying in the SEO industry that the best place to hide a dead body is the second page of search results.
Why? – because nobody visits them!
According to research, the page one results receive as high as 95% of all search traffic, meaning only 5% of traffic makes it to the second-page results.
The number one position result alone enjoys 33% of search traffic, while 67% of all clicks in Google goes to the top 5 resultson its search results page.
This clearly proves that if you want to get more traffic from Google, you need to reach the top of the search results page and stay there.
Fortunately, Magento does have certain extensions that can help you with Search Engine Optimization to enhance your position in search engines. One such extension is SEO Pro Magento 2 Extension, which comes with all the necessary features to not only help you reach on top of search results, but it will also help you to keep your traffic growth steady.
So, if you want to make the most out of your SEO efforts, integrate Magento 2 SEO Extension is a must.
Mobile Optimization
We’re living in the smartphone era, meaning the majority of search visitors use mobile devices to browse the internet. Therefore, it’s important to make your eCommerce store mobile-friendly.
Google also even prefers to rank mobile-friendly websites higher in its search results page. Google officially made mobile page speed a critical ranking factor in July 2018.
Fortunately, the Magento 2 eCommerce platform is already equipped with the ability to build mobile-friendly responsive websites that can run smoothly on any device.
All you need to do is make sure your eCommerce website is properly configured to take the full advantage of Google’s mobile-first indexing ranking factor.
Create Relevant Internal Links
Another best way to improve your eCommerce store’s rankings and get more traffic is by utilizing the best internal linking practices.
Linking basically means creating hyperlinking that lead a website visitor from one source to another page or website.
Internal linking means creating hyperlinks that lead a website visitor from one page on a website to another page on the same website. Internal linking basically helps to keep visitors stay longer on your website, which as we mentioned earlier is a positive sign in Google’s eye.
So, make sure to create relevant internal links as much as possible on your eCommerce store to increase the time visitors spend on your eCommerce store and increase the chances of ranking higher on Google and making more sales.
Wrapping Up…
Ranking on top results in search pages is certainly difficult, but they’re easily attainable if you use these best SEO tips.
These tips will definitely help you to boost your rankings in search engines, grow organic traffic, and make more sales on your Magento store. As you just saw, all of these SEO tips are easy to follow and are quite useful in increasing website traffic.
