If you’re looking for surefire ways to get more traffic and increase sales to your eCommerce website, SEO is the most crucial factor.
Now, there are probably millions of articles, blog posts, and videos available on the internet on the topic of SEO for eCommerce. Unfortunately, the majority of these resources only offer general SEO advice.
So, if you really want to uplift your SEO game, you’re going to have to take a more focused approach.
But before we get to that, let’s get down to the basics and start with the understanding of eCommerce SEO.
What is eCommerce SEO?
eCommerce SEO is basically the process of ensuring that your eCommerce store is more visible in the search engine results pages.
eCommerce SEO generally involves optimizing almost everything, from the home page, product & category pages, metadata, navigational structure, and user experience to rank higher in SERPs.
Why Does SEO for eCommerce is Important?
SEO is critically important for eCommerce stores. Without it, your eCommerce store will not rank high in search engine results and your potential customers will never find your products in the first place.
Put another way, your products might be somewhere on the web but they won’t be discoverable to your target customers.
This is where eCommerce SEO comes into play.
eCommerce SEO provides you a way to rank higher in SERPs and reach more potential customers without paying for ads.
And once your potential customers are in, you can charm them with an intuitive user experience, high-quality products, and intriguing call-to-actions.
In simple words, SEO for eCommerce helps to jump the first hurdle of acquiring new customers – attracting people to your eCommerce store.
Recently, a mattress company incorporated eCommerce SEO as a part of its marketing campaign and yielded a whopping 53,571% ROI.
The point is, SEO for eCommerce is critically important if you want to bring in potential customers, which is why we’ve decided to share the top 5 strategies to optimize your eCommerce store for better SEO.
5 Strategies to Optimize an eCommerce Store for Better SEO
SEO for eCommerce might look like a huge task. And as a matter of fact, it does take time. But, you can most certainly speed up through solid strategies.
Below, we’ve shared 5 time-tested strategies that have helped countless eCommerce stores optimize for better SEO.
1 – Simplify Your Store Navigation
User experience is an extremely important yet largely overlooked aspect among eCommerce stores these days.
But, if you want to optimize your eCommerce store for better SEO, you need to prioritize creating an easy-to-use navigational structure throughout your entire eCommerce website.
More importantly, focus on creating a totally effortless & quickest path from the home page to checkout.
By doing so, you will immediately witness a notable increase in conversion rate as well as improved organic visibility in SERPs.
2 – Choose The Right Keywords
Keywords… They definitely still matter. But, you must make sure that you’ve chosen the right keywords and they’re not overloading your product page titles or product descriptions.
In other words, your target keywords still need to be present in your copy, but they must be added naturally.
The best practice is to sprinkle your primary target keyword in the product headline, subheadlines, product description, image alt tag, and meta description.
3 – Write Unique & Engaging Product Descriptions
Apart from mentioning your primary target keyword in the product description, it is equally important to write unique and engaging product descriptions that engage your store visitors, educate potential customers, and strengthen your eCommerce brand.
In fact, writing an excellent & engaging copy is especially critical if you sell products that can be found on hundreds of other eCommerce websites.
It will help to increase your SERP rankings, make your eCommerce store stand apart from the competition, and make a lasting impression on your target customers.
4 – Prioritize Mobile Optimization
Google has been telling us to switch to the mobile-first index for three years now and we think it’s time we do that if we want to improve rankings in SERPs.
Put another way, optimizing your eCommerce store for mobile is essential, especially now that mobile traffic has surpassed desktop traffic for 4 years in a row.
Therefore, you must start focusing on the mobile experience if you haven’t already in order to optimize your eCommerce store for better SEO, rankings, and increased sales.
5 – Increase Page Load Speed
To rank in the top positions in SERPs, having a fast eCommerce store is a prerequisite.
In fact, page load speed is a direct ranking signal for both mobile as well as desktop.
So, prioritize removing unnecessary elements from your eCommerce store that increase the load time, and it will eventually improve your overall rankings in SERPs.
Concluding Thoughts…
Most of the eCommerce store owners want to see increasing sales. And while that’s a perfectly good goal to have but you have skipped an important step.
Before you can see your sales increase, you need to increase the number of people coming to your eCommerce store in the first place.
After you’ve successfully increased the number of people visiting your store, you can then convert them into paying customers and increase your sales.
Hopefully, these 5 strategies mentioned above will help you to properly optimize your eCommerce store for better SEO.
But in any case, if you need professional assistance, feel free to contact us at any time for help.
