With so many people searching for products on Google nowadays, it is critically important for ecommerce websites to achieve top positions on the search engine results page (SERP).
In fact, research has also revealed that 35% of all online product purchases begin with a Google search, even though Amazon is the biggest product search engine in the market.
Why?
Well, it’s because Google has something that Amazon doesn’t. – Rich Snippets.
What is a Rich Snippet?
A Rich Snippet is basically a small piece of code that allows passing structured information about a page’s content to the search engines.
For shoppers, rich snippets not only provide relevant product results to their search queries but it also helps them to get their questions answered, read reviews, and compare prices, all from one place.
And although rich snippets don’t directly affect the ranking of a webpage, it does help search engines to easily understand the content they crawl.
More importantly, rich snippets also make your listing look more appealing in SERPs, catch users’ attention, and improve your click-through rate.
A study by Moz has already proven that carefully implemented rich snippets can increase the click-through rate by up to 677%.
The same study also found that ecommerce product pages with rich snippets attract 20-40% more traffic than product pages without rich snippets.
And most importantly, rich snippets are also essential for not only increasing the organic traffic but to also increase the trust level of your ecommerce website.
So, if you’ve still not started using rich snippets in your Magento 2 ecommerce website, you’re missing out on a lot of opportunities in the search results.
In this post, we’ve shared 7 most important rich snippets that you should be using in your Magento 2 store.
7 Most Important Rich Snippets for Magento 2 Store
While Google has over 100 different rich snippets available to use. But here, we’re going to talk about only the eCommerce-specific rich snippets that will help to make your online store look more visible and appealing in the search results.
#1 – Product Schema
The Product Schema is basically a code that showcases the basic product information on the Google search engine result pages as shown below.
The product schema helps to define key properties of a product such as Name, Brand, Image, SKU.
Though Magento 2 already contains a simplified version of product schema, but it misses many important properties such as Brand, Image, Availability, etc.
Therefore, it’s better to generate product schema on your own instead of relying upon the Magento 2 default product schema.
#2 – Ratings & Reviews Schema
Ratings & Reviews are extremely important when it comes to selling your products on the internet.
For example, the ratings highlighted in the search results will alone help to make your listing more appealing, while the reviews will allow online shoppers to instantly check out the feedback of your previous customers for the same product.
In fact, a study has also found that around 90% consumers read at least one review before making a purchase.
So, it’s extremely important to add Ratings & Reviews schema to boost online shoppers’ confidence and increase your sales.
#3 – Product Availability Schema
Another important rich snippet that you should consider adding to your Magento 2 store is the Product Availability schema.
For online shoppers, there is probably nothing more frustrating than finding a product on Google only to discover that it is out of stock and have to keep coming back to see if it’s available again.
This ultimately turns off many online shoppers and affects the customer experience of your ecommerce store.
But with Product Availability Schema, you can instantly let online shoppers know about the availability of specific products right from the Google SERPs.
More importantly, when online shoppers come to your ecommerce website only to find out that the product is sold out, they’ll immediately leave the site and increase your bounce rate.
And high bounce rates can eventually lead your product webpage ranking to drop from SERPs, which could hugely affect your traffic & sales.
So, it is actually highly recommended to display the product availability schema in the Google SERPs to avoid increasing unnecessary bounce rates and maintain a consistent customer experience.
#4 – Pricing Schema
After ratings & reviews, displaying the price of a product also plays a huge role when it comes to helping prospective customers make purchasing decisions.
For most online shoppers, comparison shopping is a big deal.
In fact, research also shows that around 46% of online shoppers admit they want more product price comparisons from different eCommerce websites.
And the pricing schema allows you to display that information right at the front-and-center on the Google SERPs.
In other words, online shoppers want to see how products from different brands stack up against each other. It helps them make a purchase decision better and faster.
And by displaying your product in the stack, you can certainly increase the chances of making more sales from the Google SERPs each time your product fits an online shopper’s needs.
#5 – Video Schema
Many marketers don’t agree with this because not every product that you sell needs a video.
But still, there might be many products that do.
And right now, video is a great marketing tool for ecommerce business. With the help of an AI video editor to create a fast and engaging video for your ecommerce business.
In fact, Google also has recently started displaying relevant video content on its SERPs for the most search queries, which represents a great opportunity for your ecommerce business to stand-out in the search results and catch online shoppers’ attention.
Take Blendtec for example.
Blendtec publishes dozens of videos of their products in action such as blending things that should and should’t be blended series.
Clearly, video marketing is a big part of this brand and thus it makes perfect sense to use Video Schema to highlight their videos on Google SERPs.
Similar to Blendtec, you can also create basic product explainer videos and add this rich snippet to your search results and stand-out from your competitors.
#6 – FAQ Schema
Many times, online shoppers want their questions to be answered before making a purchase decision.
And while you might have already added the product FAQ section in the product web page of your ecommerce store. But with FAQ Schema, you can display the same FAQ content directly on the Google SERPs.
Displaying FAQ schema on Google SERPs has many advantages. For starters, it makes your listing more visible, helps online shoppers get their queries resolved to make a better purchase decision, and most importantly, it looks highly appealing in the Google SERPs.
All in all, adding FAQ Schema to your product pages will do wonders for your ecommerce business.
#7 – Breadcrumbs Schema
Although, Breadcrumbs are not as important as the above-mentioned rich snippets, but they still do contribute in improving the user experience of online shoppers.
As you can see from the above screenshot, the Breadcrumbs schema basically allows Google to better structure information about your business and display it properly on the SERPs.
In simple words, with Breadcrumbs schema, Google will display a readable path instead of a URL to the product pages, which will dramatically improve the readability as well as the user experience for the online shoppers.
Final Thoughts…
Using different rich snippets in your Magento 2 store has many significant advantages like standing out in the SERP, making your link look more appealing, boost your CTR, and attract more online shoppers to your store.
So, it is highly recommended to start adding these 7 rich snippets to your Magento 2 ecommerce website as soon as possible.
And in case if you need any help with adding rich snippets, be sure to contact us for the same.
