For a long time, business owners relied on Universal Analytics (Google Analytics) to track user behavior. It worked well, particularly for the eCommerce industry. It was perfect to monitor basic performance metrics like page views, bounce rates, session times, traffic sources, and products searched for. In addition, it also helped users with Enhanced eCommerce Reporting which included metrics like conversion rate, product list views, checkout step drop-off, per-product performance, and measurement of cart events.
However, everything changed one fine day when Google announced that Universal Analytics will go obsolete from July 1, 2023. It compelled eCommerce business owners to switch to Google Analytics 4 (GA4).
Understanding the Fundamentals of GA4
GA4 is an improved version of Universal Analytics. Google defines it as the next-generation measurement solution that comes with privacy-first and future-proof features. It allows powerful integrations with Google’s advertising platforms and uses machine learning to get information about the user journey. This feature becomes especially useful for eCommerce brands. The event-based tracking model enables you to get more granular data so that you can make informed business decisions.
Its Web + App property gives you a centralized view of the traffic and data gathered from the mobile apps and websites. The advantage of this feature is that it will spare you from the extra effort of separating the data between the mobile app and website.
Why is Migration to Google Analytics 4 the Need of the Hour
It will be possible to collect new data from Universal Analytics until July 1, 2023. Beyond this date, users will be able to view the previously collected data till December 2023. So, now is the right time to make the switch to Google Analytics 4.
Here’s a detailed account on why you should transition to GA4 at the earliest.
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Being early adopters of a new technology always helps combat competition
By using the advanced machine learning tactics in GA4, you will be able to collect more relevant data early on. As you understand the nitty gritty of the tracking system, you will be more qualified to predict future trends. Moreover, it will also help you combat the pressure arising due to intense competition.
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It will give you insights into historic data
Historic data is the key to making concrete decisions that ensure business growth. If you set up a GA4 account before your competitors, you will be able to shorten the learning curve and get data more quickly.
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The AI will get enough time to understand how your eCommerce business works
It takes time for the AI to observe the business patterns and learn from them. So, if you start early, they will get smarter much sooner than others. AI draws conclusions according to the existing data. As a result, it will give accurate results when you have access to more data.
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Store owners can overhaul their marketing strategy based on the results
GA4 account will give the users an exact idea about the number of visitors, clicks, impressions, session duration, bounce rate, etc. These details will enable the store owners to optimize their content, images, product descriptions, and other elements that can influence the overall performance and conversion rate.
How to Integrate GA with GTM in your Magento Store?
MageDelight offers you a powerful Magento 2 Google Analytics 4 with GTM Extension that facilitates seamless integration and activates the latest GA4 using Google Tag Manager. The best part is that it will hardly take 10 minutes and needs no manual intervention. MageDelight offers you single code integration that avoids the hassles of coding and human errors.
Advantages of Using the MageDelight GA4 with GTM Extension
Through this integration, you can achieve the objectives mentioned below:
- It is a plug-n-play extension for Magento stores and eliminates the hassle to apply codes at every web page.
- Integrating GA4 to your Magento store becomes a matter of minutes.
- Start tracking insights on Google Analytics 4 for all your web pages using MageDelight’s GA4 for Magento with GTM extension with a single code.
- It will allow you to track the number of times people added and removed the product from the shopping cart.
- You will get to know the number of purchases that include the shipping and tax fees.
- You will be able to track the customer journey and conversion rates.
- The insights will help you take a deeper look into your customer data and will help you optimize your eStore, marketing campaigns, and channels to impart a smooth shopping experience.
- It will give you a deeper understanding of your marketing campaigns and whether the customers resonate with them or not.
- The extension will let you measure data on GA4 with ease, allowing you to target customers with relevant content.
- The users will be able to configure the products according to the SKUs and IDs.
Pricing
The pricing varies depending on the Magento Edition you are using.
- Open Source (CE) – $149
- Commerce On Prem (EE) – $299
- Commerce Cloud (ECE) – $349
This includes:
- One-time license fee
- Lifetime source code access
- 90 days free support
- 1 year access to updates
- 60% off on next year’s updates
- 30 day money back*
Also read: How to Add Google Analytics 4 (GA4) with GTM to Magento 2?
Wrapping Up
Tracking every customer action is crucial for every eCommerce business; a powerful analytics tool like Google Analytics 4 can make that happen. And integrating GA4 is made easy with MageDelight’s GA4 with GTM extension. It will help you overview every event, whether the user begins checkout, adds payment info or shipping info, adds a product to cart, applies or removes coupon code, adds an item to wishlist, or gets a refund.
You can also check out our Magento 2 GA4 with GTM Configuration Guide for a comprehensive understanding.
Also, you can refer this Magento 2 Google Analytics 4 (GA4) with GTM Support Extension’s FAQ Page for most common questions and it’s answers.
In case you are looking for assistance in deploying the extension, get in touch with our experts and we would be happy to help.
