The eCommerce industry witnessed a remarkable surge in acceptance during the pandemic. With higher adoption comes increased competition and demand for advancements. Since its establishment, the eCommerce industry has evolved from niche shopping experiences to becoming a lifestyle choice for people. Fast forward to today’s latest innovation, the eCommerce industry recently introduced headless commerce, revolutionizing the shopping experience game for eStores.
What is Headless Commerce?
Headless is API-based commerce that is agile, fast, and flexible helping the store owners deliver a seamless shopping experience across various channels and devices. It is the separation of a website’s front end and back end letting each operate independently from one another. With the use of commerce APIs to deliver services between them both, it improves flexibility to offer eCommerce on the omnichannel scenario. The decoupling allows the developers to make changes easily without reducing the quality of customers’ experience in the store. The CMS on which the eCommerce store is built will manage the content without using any front-end layer.
How going Headless will Transform your eCommerce Business?
Along with the advancements, customers’ expectations are also on the surge. When one brand provides a better experience, the customer expects the same from another store as well. Headless gives the store the agility to move faster in the competition and meet customers’ expectations.
Let’s have a look at some ways headless can help in improvising your eCommerce business:
Flexibility and Agility
The headless approach will help the store owners with the opportunity to respond to dynamic situations proactively. As the front end and back end are running independently, store owners are allowed to have the flexibility to rapidly update their consumer-facing content layer without making any disturbance to the process on the back-end.
Cost-effective
The decoupled architecture contributes to increasing conversion as well as retention rates by delivering splendid experiences at various consumer touchpoints across the omnichannel universe. Additionally, it also reduces the cost of new customer acquisition with content-focused and experience-led strategies along with seamless customer experiences.
The eCommerce industry witnessed a remarkable surge in acceptance during the pandemic. With higher adoption comes increased competition and demand for advancements. Since its establishment, the eCommerce industry has evolved from niche shopping experiences to becoming a lifestyle choice for people. Fast forward to today’s latest innovation, the eCommerce industry recently introduced headless commerce, revolutionizing the shopping experience game for eStores.
What is Headless Commerce?
Headless is API-based commerce that is agile, fast, and flexible helping the store owners deliver a seamless shopping experience across various channels and devices. It is the separation of a website’s front end and back end letting each operate independently from one another. With the use of commerce APIs to deliver services between them both, it improves flexibility to offer eCommerce on the omnichannel scenario. The decoupling allows the developers to make changes easily without reducing the quality of customers’ experience in the store. The CMS on which the eCommerce store is built will manage the content without using any front-end layer.
How going Headless will Transform your eCommerce Business?
Along with the advancements, customers’ expectations are also on the surge. When one brand provides a better experience, the customer expects the same from another store as well. Headless gives the store the agility to move faster in the competition and meet customers’ expectations.
Let’s have a look at some ways headless can help in improvising your eCommerce business:
Flexibility and Agility
The headless approach will help the store owners with the opportunity to respond to dynamic situations proactively. As the front end and back end are running independently, store owners are allowed to have the flexibility to rapidly update their consumer-facing content layer without making any disturbance to the process on the back-end.
Cost-effective
The decoupled architecture contributes to increasing conversion as well as retention rates by delivering splendid experiences at various consumer touchpoints across the omnichannel universe. Additionally, it also reduces the cost of new customer acquisition with content-focused and experience-led strategies along with seamless customer experiences.
Improvise Brand Presence
As there is flexibility to develop on multiple front ends of your choice, the store owner is facilitated to reach as many touchpoints as they wish with faster speed-to-market. With this, you’ll be able to overcome the constraints of traditional eCommerce stacks and limitations created by the front-end capabilities of the back-end.
Scalability
The headless approach lets you operate constraint-free, hence allowing the developers to work more efficiently, and accelerating site updates in lesser time and with fewer resources.
Empower your Marketing Team
With the headless approach, fluid content updates in support of marketing campaigns become easier than ever. This lets the marketing team create and launch new customer experiences free from IT restrictions.
Better Customer Experience
As this approach gives the ability to personalize the content to the maximum extent, it lets the store owner deliver a better shopping experience to the customers. The headless approach allows utilizing the technologies like AI and ML which can help elevate the eCommerce experience to the next level.
Third-party Integrations made Simpler
The headless approach makes it easier to integrate with third-party applications which can bring in new features to the eCommerce store. Functionalities like payment options, cart functions, voice search, social media can be achieved easily with the help of third-party applications.
Omnichannel Approach
Omnichannel is the buzzword, in the eCommerce industry. The major focus of this approach is to provide the same customer experience through various channels such as website, mobile commerce, voice commerce, social commerce, etc. With the headless approach, the store owner has the flexibility that makes omnichannel development easier.
How Headless is Related to PWA?
PWA makes it easier to implement headless in your eCommerce Store. Magento Headless PWA Solutions developed by leading products and solutions providers is all you might need, to implement this innovative technology on your eStore. Our next article will help you get a better understanding of the difference between traditional PWA and Headless PWA. Stay tuned!
Wrap Up
It’s time to make your customer experience game strong. With the advancements in customer behavior, businesses are required to adapt to newer technologies and advancements in the industry.
